SAP Gears Up to Host the Biggest Technology and Business Event in the Middle East to “Switch On” More Innovation

New Innovations Including Mobile, In-Memory Computing will Revolutionize the way Companies Run Their Businesses

DUBAI, United Arab EmiratesDubai will play host to the biggest technology and business event in the Middle East on 2 November as customers, partners, industry influencers, and prospects will convene at the SAP Forum 2010.

The SAP Forum presents an annual platform and this year will focus on SAP’s latest launch of business solution innovations that will allow companies to expand their delivery model of broader, deeper industry and line-of-business processes by adopting applications at their own pace, without disruption to their business. The Forum 2010 will offer companies to interact with SAP experts, partners, customers, and industry peers to share expertise and best practices. The 2009 Forum saw more than 1,000 invitation-only C-level executives, IT decision makers, and business managers from across the Middle East and North Africa (MENA) region travel to Dubai for the event.

It has been confirmed that José Duarte, President of SAP EMEA and India, will deliver the keynote speech at the Forum, and the event will also play host to the SAP User Group (SUG-MENA) Executive Exchange – a platform for senior IT executives from across the region to discuss the challenges of managing the changing role of IT and interact with other SAP users.

The theme for the SAP Forum 2010 is ‘New Strategies for New Times’ and will allow attendees to discover how today’s new technologies can help drive long-term, profitable business growth. Executives will gain premier knowledge on how to maximize innovative technology and business strategies to help achieve greater results and become best-run businesses. Attendees will learn about the latest SAP business solutions, their functionality and will discover how SAP solutions offer the ideal fit for businesses with an on-demand, on-premise and on-device options.

“As the undisputed leader in Business Software, SAP is delivering innovation and integration at an unprecedented pace, we have incredible value to bring to customers, and the SAP Forum will underscore our solid commitment to help Middle East businesses run better,” said Sam Alkharrat, Managing Director, SAP Middle East and Africa.

Through interactive formats including industry and product-specific breakout sessions, participants will learn how the SAP business software solution portfolio can help companies adapt more quickly to changing market needs, differentiate against tougher competition, execute growth strategies in an international environment, and maximize results with existing resources while continuing to concentrate on core business competencies and maintain close customer relations.

For more information on the SAP Forum please visit