Innovation Tops the Agenda as Business Leaders Meet in Dubai to Discuss Mobility, Cloud Computing, and Business Analytics

SAP Customers, Experts, and Senior Executives to Meet in Dubai for SUG-MENA Annual Conference 30 May – 1 June

DUBAI, United Arab EmiratesInnovative technology themes such as mobility, cloud computing, and business analytics will top the agenda when SAP customers, experts, and senior executives meet in Dubai this month for the annual SAP User Group – Middle East & North Africa (SUG-MENA) conference.

The conference, on 30 May – 1 June, comes at a time when innovation is high on the priority list for regional CIOs; in an EMEA-wide SAP study* of decision makers over half of the companies surveyed believe that they would get greater business value if more was spent on IT innovation. To sustain this growth in demand for best in class technology SAP last year certified more than 600 new consultants to support customers in the Middle East.

“The SUG-MENA conference provides the collaborative workspace for customers to educate, network and influence and a platform to achieve the group’s mission; to influence the product strategy, development and services of SAP,” said Salem Al Angari, President of SUG-MENA.

“In the first quarter of this year, 44 percent of our revenue was business analytics based which illustrates the desire of the region’s business leaders are adopting new innovative technologies to ensure that IT systems deliver better information to all stakeholders – for informed real time decision making,” said Sam Alkharrat, Managing Director, SAP MENA.

“The SUG-MENA conference provides the ideal platform for SAP to hear directly from our customers and support SAP’s strategic planning and business solution offerings for the benefit of growth and development of companies across the Middle East,” continued Alkharrat

The three-day conference will provide a platform for senior Middle East IT executives from a wide range of industries to discuss how software solutions can help them proactively adapt to the region’s rapidly evolving economic landscape and support long-term business sustainability. New this year SAP will extend an invitation to prospects as well as customers and host a special forum on Business Analytics & Technology on the third day of SUG-MENA conference to support the increasing regions market interest and demand.

SUG-MENA conferences strive to provide rich and diverse content, with the aim of capturing the interests of SAP users, and incorporating suggestions and recommendations from attending members. It offers an ideal educational opportunity for SAP customers to attend demos, specific presentations, and interact with SAP experts on a one-to-one basis. A key success of user group events is the attendance and active involvement of members, with more than 20 SAP senior C-level executives attending an exclusive exchange meeting on the second day of the conference SUG-MENA continues to play an important role in influencing SAP’s agenda in the region.

About the SAP Survey
The survey was comprised of 487 interviews with senior IT decision-makers including CIOs, IT budget decision-makers, and IT budget holders, conducted across eight countries (UK, Russia, Germany, UAE, France, Saudi, Italy and Qatar).

NOTE: SUG-MENA will hold its annual conference, SUG-MENA 2011, during May 30, 31 & June 1, 2011, at the Address Dubai Marina, in Dubai, UAE. Visit SUG-MENA website to find out more and register

SAP User Group-Middle East & North Africa (SUG-MENA) is a non-profit organization in the business of promoting effective use of SAP, while bringing together its various users from the Middle East and North African region, to share experiences and exchange solutions. SUG-MENA’s events and efforts are also aimed at providing a communication medium that allows SAP users within the region to effectively and collectively communicate with SAP. To learn more about SUG-MENA visit