SAP Co-CEO to Deliver Keynotes in Middle East

Leader of World’s Leading Business Software Company to Visit Key States During the SAP® World Tour 2011 in Saudi Arabia, Qatar and the United Arab Emirates

DUBAI, United Arab EmiratesThe Co-CEO of the world’s leading business software company has confirmed plans to visit key ministers, customers and prospects, as well as members of the SAP ecosystem across the Gulf states next month.

Bill McDermott – Co-CEO and executive board member of German IT giant SAP – will discuss the importance of IT-driven innovations in the Middle East and North Africa (MENA) region during high-profile keynote addresses in the Kingdom of Saudi Arabia (17 October), Qatar (18 October), and the United Arab Emirates (19 October).Entitled ‘Business in the Moment’, McDermott’s keynote will share insights on top IT trends – including mobility, cloud computing and analytics – that will drive long-term growth in the years to come, as well as the importance of analyzing massive data in real time to enable companies to move faster and have more choices than ever before.

The SAP® World Tour 2011road showis an integral part of Mr. McDermott’s visit , a nuanced, multileveled initiative designed to enable dialog with influencers, customers along with members of the ecosystem interested in partnering with SAP. Through interactive formats, including industry- and product-specific breakout sessions, participants will learn how the SAP solution portfolio can deliver customer value, consistently executing on strategy and growing profitably and sustainably.

The MENA-leg of the SAP® World Tour 2011 comes at a time of notable success for SAP in the region.

In addition to consistently robust growth, SAP MENA has hired 100 new employees since August 2010 and recently opened new offices in Saudi Arabia, UAE, Egypt and Qatar. In November 2010, SAP MENA announced it would double its resources within the next two years, with the majority of headcount focused on solution delivery. Today, the region hosts more than 2100 qualified consultants and 75+ partners.

The company’s work in the region is not all about the bottom line, however.

Last year, the knowledge and vocation-inspiring University Alliance program welcomed seven new members, bumping up the Middle Eastern membership total to 21, strengthening the company’s value among government entities and further cementing its ‘Employer of Choice’ credentials.

Other recent initiatives to support regional industries include launching a Centre of Excellence to assist Saudi Arabian Chemical companies and an MoU with ictQatar to become an anchor tenant at the Digital Content Cluster, providing cloud computing services for start-ups and small and medium enterprises.

Notes for editors

For photos and videos of Bill McDermott please visit Board/Bill__x20McDermott/

To register your attendance for the MENA leg of SAP’s World tour visit:

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About Bill McDermott

A key figure in global IT industry, Bill McDermott was appointed as SAP co-CEO alongside Jim Hagemann Snabe on 7 February 2010.

In this capacity, and also as a member of the Executive Board of SAP, he oversees SAP’s strategic business activities relative to all customer operations, sales, marketing, communications, field services (consulting), corporate development, and ecosystem activities.

Based at the company’s North American headquarters in Newtown Square, Pennsylvania, McDermott was first named to the SAP Executive Board in 2008 to manage global field operations, a responsibility he continues to maintain as co-CEO.

During this time, McDermott has been instrumental in revamping the company’s go-to-market strategy, closely aligning the field organizations and product development teams led by co-CEO Jim Hagemann Snabe.

Prior to this role on the SAP Executive Board, he led SAP’s operations in the Americas (United States, Canada and
Latin America) and Asia Pacific Japan regions. Since his arrival in 2002, the company has delivered unparalleled growth in market share, revenue and customer satisfaction in key markets.

Before joining SAP, McDermott served as executive vice president of Worldwide Sales & Operations at Siebel
Systems and president of Gartner, Inc., where he led the company’s core operations. He spent 17 years at Xerox
Corporation, where he progressively rose through the ranks to become the company’s youngest corporate officer and division president. He also served on the board of directors for two company subsidiaries. In 1997, through his leadership, McDermott’s division received the Malcolm Baldrige Award, presented annually by the President of the
United States to businesses judged to be outstanding in several areas.

McDermott is a member of several external boards, including the boards of ANSYS, a company that designs and develops engineering simulation solutions used to predict how product designs will behave in manufacturing and realworld environments; PAETEC Communications, a nationwide integrated communications provider; and Under Armour, a performance apparel company dedicated to technologically advanced products. He is a member of the National Advisory Board for KIPP (Knowledge Is Power Program) and the Advisory Board for Villanova University.

In November 2010, as part of CRN (Computer Reseller News) Magazine’s annual recognition of the Top 100 executives in information technology, McDermott was named among the Top 25 Most Influential Executives of 2010.

In 2005, McDermott was elected to the U.S. Chamber of Commerce, the world’s largest business federation representing three million companies and organizations, and to the Chamber Foundation Board.

McDermott received an MBA degree from the J.L. Kellogg Graduate School of Management at Northwestern
University and he completed the Executive Development Program at the University of Pennsylvania’s Wharton
Graduate School of Management. He received his B.S. degree in business administration from Dowling College.

For more information, press only:

Claire McPeak, +971 (0)50 554 1302,

Neil Jaques, Wallis Marketing Consultants, +971 4390 1950

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