Cutting-Edge Innovation to the Fore as World’s Largest Business Software Company’s Ecosystem Prepares to Convene in Dubai;

Co-CEO Flies in to Deliver Keynote Address; SUG-MENA Partners with SAP to Co-Host Annual Forum

DUBAI, United Arab EmiratesHot on the heels of its recent four-year US $450 million additional spend plan in Middle East and North Africa (MENA), SAP is bringing together its thriving ecosystem on 30 May for a high-powered symposium geared towards making the United Arab Emirates’ (UAE) businesses, institutions and governments run better.

Indicative of the MENA region’s strategic value, the world’s largest business software company will fly in its Co-CEO Jim Hagemann Snabe to deliver a keynote address to customers, industry experts and senior executives attending the annual SAP User Group – ; Middle East & North Africa (SUG-MENA) conference.

Top of the combined SUG-MENA and SAP Forum agenda are the latest essential business technology trends and innovations likely to have a major impact on the region, with mobility, Big Data, in-memory technology, cloud and analytics in particular set to take center stage. Similar events are also planned in Saudi Arabia and Qatar.

The day will feature interactive, informative, collaborative panel discussions and breakout sessions led by SAP top brass and industry experts, who will clarify how technological innovation can be leveraged for on-going business value and greater operation efficiency. In addition, there will be a series of case studies delivered by SAP customers and the opportunity to take an in-depth look at future SAP applications with the potential to bolster growth strategies and create competitive advantage.

“SUG-MENA’s ever-increasing scope and influence is a prominent testament to the region’s status as a key strategic market for SAP, ” said Sam Alkharrat, Managing Director, SAP MENA

“Our overarching purpose is to help make the world run better, and this is an ideal platform for SAP to hear directly from our customers and reinforce our strategic planning and solution offerings for the benefit of growth and development across the region.”

SUG-MENA’s main goal is to provide a platform for senior Middle East IT executives from a wide range of industries to discuss how software solutions can help them proactively adapt to the region’s rapidly evolving economic landscape and support long-term business sustainability.

The conference strives to provide rich and diverse content, with the aim of capturing the interests of SAP users, and incorporating suggestions and recommendations from attending members. It offers an ideal educational opportunity for SAP customers to attend demos, specific industry presentations, and interact with SAP solution experts on a one-to-one basis.

“SUG-MENA is essential to SAP’s continued evolution among its customer base, ” said Salem Al Angari, President of SUG-MENA.

“Every year, the inspiration and connections derived from the SUG-MENA events prompt actions that make major contributions to SAP’s regional strategy, product development and customer focus.”

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – ; SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190, 000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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