SAP Highlights Big Data’s Big Business Opportunity

Taming Increasing Volumes Data in Real-Time Key to Business Success in the MENA Region; SAP Innovation Agenda and Regional Expansion Plansto the Fore at Annual Forum;

DOHA, QatarSAP called on business leaders in Qatar to deal with increasingly relentless and complex streams of data in order to unlock new possibilities for performance and profit.

Speaking in Doha to an audience of customers, industry experts and senior executives at SAP’s annual regional forum, Steve Stathis Tzikakis, Senior Vice President, Head Premier Customer Network, SAP EMEA, noted that there is not an industry on the planet that will remain untouched by the Big Data challenge.

“Businesses, institutions and governments are generating huge data flows. Locked within the data is unrealized value for organizations. SAP helps customers tame, comprehend and act upon their data, thus unleashing true innovation and long-term success, “said Tzikakis.

“Where previously those in leadership positions were overwhelmed into inaction, they now have the facility to harness rich, multifaceted datasets to drive greater operational efficiency, cut costs and boost profits. This will be vital to countries like Qatar as they seek to ramp up sustainable growth.”

SAP’s Big Data calling card is SAP HANA, a ground-breaking platform rooted in-memory computing that facilitates the analysis of large, non-aggregated data at unprecedented speed.

SAP HANA paves the way for real-time analytics and applications, enabling organizations to assess business operations based on large volumes and variety of detailed data in real-time. In addition, SAP is also delivering new class of real-time applications powered by the SAP HANA platform, which can be deployed as an appliance or delivered via the cloud.

SAP HANA customers worldwide include Colgate-Palmolive, Adobe, Bosch and Siemens. Yodobashi, a large Japanese retailer, recently highlighted the technology’s transformative potential when it accelerated the calculation of incentives for loyalty customers from three days of data processing, once a month, to two seconds – ; a performance improvement of over 100, 000 times.

SAP HANA is set to gain significant traction in the Middle East and North Africa (MENA) region in the coming months, with SAP MENA reporting a healthy order book across multiple sectors and a series of imminent go-live stories.

“Ground-breaking innovations like SAP HANA help our customers access and deliver information at unprecedented speeds and empower them with fundamentally new ways to run their businesses better, ” added Tzikakis.

SAP’s leadership position on Big Data feeds into a multi-pronged innovation agenda moving forward that comprises synchronized investments in five interconnected elements: extending a leadership position in Applications, broadening its footprint in Analytics, expanding its reach through Mobile, becoming profitable leader in Cloud, and growing the fastest in Technology and Database.

Tzikakis’s comments come off the back of SAP’s recent announcement to roll-out a four-year plan worth US $450 million that will up-skill local talent and drive sustainable innovation and growth in the Middle East and North Africa (MENA) region.

The plan includes recruiting more than 500 additional employees, opening several new offices and expanding the company’s partner ecosystem and the SAP University Alliances program. Additionally, significant increases will be made in the availability of comprehensive, innovative and localized service offerings.

SAP MENA will also establish a dedicated “Training and Development Institute” that aims to certify 2, 000 new consultants within the next four years. This will triple the company’s existing consulting capabilities in the region and further support the localization of SAP solutions to meet fast-growing regional industry needs.

SAP’s long-term global growth strategy includes doubling its addressable market, reaching 1 billion people and achieving global revenues of € 20 billionby 2015. Nearly 80 per cent (98,500) of SAP’s customers are small businesses and midsize companies.

“These are exciting times for SAP, ” said Gergi Abboud, Managing Director – ; Gulf, SAP MENA.

“Customers are looking for better choice, industry leadership and best practice and innovation. Now is the time to expand by accelerating our presence into untapped markets, further localizing our solutions and focusing on value-delivery and breakthrough innovations like in-memory computing, secure mobile apps and cloud-based solutions.”

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – ; SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190, 000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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