German IT Giant SAP Opens New Office as Part of Ambitious MENA Expansion Plans
KUWAIT CITY, Kuwait — SAP’s expansion plans across the Middle East and North Africa (MENA) region have picked up pace following opening of the company’s new Oman office.“Oman is an exciting market for SAP,” said Gergi Abboud, Country Manager for SAP Gulf
“This office opening signifies a new level of investment in the country as we seek to expand our ability to help businesses and organizations run better through IT innovation in areas such as analytics, mobility, cloud and in-memory computing.”Now in its 40th year, SAP is the world’s leading business software company, and recently concluded a successful Q3 2012 with global software revenue increasing 17% to €1,026 Million (12 per cent at Constant Currencies).
There was also triple digit growth in the key innovation areas of cloud, SAP’s in-memory computing flagship offering HANA and mobility.The MENA region is at the heart of SAP’s long-term global growth strategy, which includes doubling its addressable market, reaching 1 billion people and generating global revenue of € 20 billion by 2015.
SAP aims to achieve these goals through a multi-pronged innovation agenda comprising synchronized investments in five interconnected elements: extending a leadership position in Applications, broadening its footprint in Analytics, expanding its reach through Mobile, becoming a profitable leader in the Cloud, and growing the fastest in Technology and Database.SAP is also currently in the midst of executing a four-year additional spend plan across MENA.
Highlights include recruiting more than 500 additional employees, tripling the company’s existing consulting capabilities, opening several new offices and expanding the partner ecosystem and the SAP University Alliances program. Additionally, significant increases will be made in the availability of comprehensive, innovative and localized service offerings.The plans also encompass the region’s IT-specific Training and Development Center, which recently opened at Dubai Silicon City, and will certify more than 2,000 new consultants within the next four years, as well as further accelerate and extend the localization and Arabization of SAP solutions.
The first mover initiative is also structured to benefit the entire MENA region through co-creating and innovating solutions with partners, customers and independent software vendors in fields such as mobility, HANA, cloud, urban management, smart city functionalities, and Islamic banking. SAP is currently exploring the opportunity to open additional training and development centers across the region.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 183,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Claire McPeak, +971 4 330 1777, email@example.com
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950, firstname.lastname@example.org