Real-Time Business Roars Into Action In Oman

World First Combination of Transactional Applications With Analytics In-memory Unlocks

MUSCAT, OmanOman today caught a vivid glimpse of what industry analysts are calling a game-changing new real-time business platform.

An exclusive demonstration for industry experts, customers and the media at the first SAP Forum in Muscat set out to explain the benefits and influence of Business Suite on HANA, a technology world first and a disruptive bid to gain greater traction in the database market.

The Business Suite on HANA makes SAP the only company in the world to successfully combine transactional applications with analytics in-memory, which dramatically simplifies the IT landscape and empowers businesses to progress with unprecedented speed and predictive analysis.

Business Suite on HANA is the latest manifestation of HANA, an in-memory technology accelerant that was launched in 2011. Rapidly gaining in popularity across MENA, the technology has enabled many customers worldwide to speed up business processes by over 100,000 times.

(from left to right): Jason Bath, SAP MENA Head of Technology, Gergi Abboud, SAP Managing Director for the Gulf Countries, Farid Al Sabbagh, Managing Director for Fujitsu Technology Services, Middle East, and Ranjit Rajan, IDC.

“The unabated growth in enterprise data – both structured and unstructured – is increasingly driving discussions around the “value” that can be extracted from that data in order to drive competitive advantage. Big data technologies such as in-memory databases make rapid transactional and analytical processing of that data possible, thus accelerating business processes,” said Ranjit Rajan, Research Director – Software and Services, IDC MEA.

Business Suite on HANA accelerates core processes end-to-end – human resources, finance, marketing, sales, maintenance, service, manufacturing, procurement and supply chain – to make business truly data-driven and faster than ever before.

>It also enables a user-driven experience that offers a unified view of real-time information at any level of granularity, as well as a platform for real-time interaction and data access of every type, on any device.

Importantly, Business Suite on HANA is configured for continuous incremental change, and operates on a flexible, open architecture that gives customers choice of hardware, database, implementation partners, and solution providers.

(from left to right): Gergi Abboud, SAP Managing Director for the Gulf Countries, Jason Bath, SAP MENA Head of Technology, Farid Al Sabbagh, Managing Director for Fujitsu Technology Services, Middle East, and Ranjit Rajan, IDC.

“Business Suite on HANA is a real turning-point for the industry and, crucially, one that can be delivered without disruption,” said Farid Al Sabbagh, Managing Director, Fujitsu Technology Solutions Middle East.

“Hundreds of customers around the world already count on Fujitsu’s SAP solutions, and we are now bringing to Oman the best in class infrastructure for SAP HANA, which has already deployed successfully in various countries around the Middle East.”

Gergi Abboud, Managing Director, SAP Gulf, said: “Business Suite on HANA is a massive calling card for SAP in Oman. This is a country where business is starting to move at incredible speed and data is growing at a relentless rate. To do nothing is to lose out. SAP is committed to partner with Omani businesses to enhance their ability to react in real time, to dive into oceans of Big Data and emerge with true insight, and to benefit from new technologies like cloud, mobility, and in-memory computing. ”

“This is not about keeping pace with the competition, it is about outpacing them.” added Abboud.

“It is not about having information – it is about having the right information to act at the right time. By accelerating core processes like never before, SAP Business Suite on HANA creates smarter business innovations, faster business processes and simpler business interactions to unlock a new era of opportunity.”