Egypt Comes Face To Face With Future Of Real-Time Business

Technology World First “Unlocks New Era of Opportunity”
Business Suite Powered by HANA A “Massive Calling Card” For SAP in Egypt

CAIRO, EgyptEgypt today caught a vivid glimpse of what analysts are calling a game-changing real-time business technology.

An exclusive demonstration in Cairo set out to explain the benefits and influence of SAP Business Suite powered by SAP HANA (BSoH), a disruptive technology world first.

BSoH makes SAP the only company in the world to successfully combine transactional applications with analytics in-memory. The innovation dramatically simplifies IT architectures and processes, empowering businesses to achieve unprecedented speed and real-time predictive analysis.

“We now live in a hyper-connected world where real-time reactions are increasingly vital to business success,” said Ranjit Rajan, Research Director – Software and Services, IDC MEA.

“Traditional planning is becoming a thing of the past, and the unabated growth in enterprise data – both structured and unstructured – is driving discussions around the ‘value’ that can be extracted from that data in order to drive competitive advantage. Big data technologies such as in-memory databases make rapid transactional and analytical processing of that data possible, thus accelerating business processes. SAP has been at the forefront of leveraging in-memory technologies and, with the launch of Business Suite on HANA, it will be fascinating to see how its clients and competitors react in the near future.”

BSoH makes businesses truly data-driven, accelerating end-to-end core processes such as human resources, finance, marketing, sales, maintenance, service, manufacturing, procurement and supply chain.

It also enables a user-driven experience that offers a unified view of real-time information at any level of granularity – as well as a platform for real-time interaction and data access of every type, on any device.

“More than ever before, Egyptian businesses are demanding to move at incredible speed, with greater flexibility and with more informed precision. BSoH is a massive calling card for SAP in this respect. It is the very definition of a disruptive technology and can radically change users expectations, application design principles and product architecture,” said Amr Ghoneim, Managing Director – North Africa & Levant, SAP MENA..

“This is not about keeping pace with the competition, it is about outpacing them,” added Ghoneim.

“It is not about having information – it is about having the right information to act at the right time. By accelerating core processes like never before, BSoH creates smarter business innovations, faster business processes and simpler business interactions to unlock a new era of opportunity.”

Importantly, BSoH is configured for continuous incremental change, and operates on a flexible, open architecture that gives customers choice of hardware, database, implementation partners, and solution providers.

Hussein Hamza, Managing Director, HP Egypt, said:

“Businesses today need to react at market speed, they need employees that are empowered to make the right decisions, and they need to be consistently unlocking new opportunities for both innovation and profit. BSoH has the potential to deliver on all of these fronts in Egypt and it is exactly the type of innovative technology HP is proud to be associated with.”

BSoH is the latest manifestation of HANA, an in-memory computing business platform that was initially launched in 2011. Egypt is proving extremely receptive to the technology, with SAP signing more deals in the country than any other part of MENA.

SAP co-CEO Bill McDermott has called HANA “the fastest growing software product in the history of the world.”

Rapidly gaining in popularity across MENA, the technology, on which applica¬tions can be developed and deployed, has ena¬bled scores of customers across the globe to cope with the rise of big data and run in smarter, sim¬pler and faster ways.

In-memory computing reduces complexity by many factors, and simplifies the logic by taking processing out of the database. The simplicity of this design creates the ability to develop applications extremely quickly while writing only the minimal amount of code necessary.

Such is the technology’s game-changing nature that some businesses have been able to speed up business processes by over 100,000 times.

BSoH is also available via the SAP HANA Enterprise Cloud service, providing organisations with a new deployment option to gain immediate value from the technology. SAP plans to use an open ecosystem strategy with its managed service providers to offer the capabilities of SAP HANA Enterprise Cloud from their data centers, as well as from multiple SAP data centers worldwide.

The majority of core SAP Business Suite applications and industry solutions are currently powered by SAP HANA.

About SAP
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Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950,