Saudi Businesses to Benefit From Cloud-Focused Mobily and SAP Collaboration

Agreement Will See Mobily Offer Cutting-Edge SAP Innovations to End-Users

RIYADH, Kingdom of Saudi Arabia

AP today signed an agreement with Mobily to collaborate on the delivery of world-class cloud-based business solutions across Saudi Arabia.

The agreement establishes a framework for Mobily to introduce a host of cutting-edge SAP innovations to its end-users.

Key offerings will include SAP BusinessOne in the Cloud (integrated enterprise resource planning for small and medium-sized businesses), SAP HANA in the Cloud (a ground-breaking in-memory computing platform), SAP Managed Mobility as a Service (cloud-based mobility management solutions for the enterprise), SAP Business Application in the Cloud (migration packages to the Mobily Cloud) and Analytics and Database as service (rapidly deployable, easy to integrate business analytical solutions).
The agreement was announced at the Saudi Arabian leg of SAP’s annual Forum and SUGMENA Conference.

Khalid Al Kaf, CEO, Mobily, said:

“Our customers are calling out for new ways of doing business, and SAP is ideally placed to help them reach new heights. Like Mobily, every aspect of SAP is rooted in innovation and a desire to put the customer first. Our overriding aim is to help Saudi businesses become more efficient and competitive, and I am confident we have all the elements in place to make that a widespread reality.”

Ahmed Al-Faifi, Managing Director, SAP Saudi Arabia, said:

“There is a big market in Saudi Arabia for SAP and Mobily’s collaborative offering. Our comprehensive cloud portfolio appeals because it is all about engaging with the priorities that matter, at a pace and scale that makes sense for each individual business. Non-disruptive, people-centric and explicitly designed to optimise both process and profit, we can help Saudi businesses gain significant competitive advantage across their entire value chains. This is a powerful, influential meeting of minds and, together, we will tackle some of the most pressing challenges facing businesses today.”

About Mobily
Etihad Etisalat (Mobily) was established in 2004 by a consortium led by Etisalat, the UAE based telecom conglomerate. Mobily is the official brand name of Etihad Etisalat, renowned as the second mobile service provider in the Kingdom of Saudi Arabia.

The awarded 25-Year telecommunication mobile license was complemented by a subsequent purchase of a 3G license. Mobily is the 1st Saudi communications company to get an operation license for 3rd generation services and beyond. In December 2004, Mobily was listed on Tadawul Stock Exchange. Today, Mobily equates to 40%+ market share of the mobile subscriptions in the Kingdom. In March 2008, Mobily was granted approval by CITC (Communication and Information Technology Commission) to acquire Bayanat al-Oula which was a licensed Data Service Provider for a price of SAR 1.5 Billion. And, in November 2008, Mobily acquired absolute majority stakes in Zajil, the leading Saudi ISP (Internet Service Provider).

Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future.

For more information, visit

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Follow SAP on Twitter:

Media contacts
Claire McPeak, SAP, +971 4 330 1777,
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950,