Saudi Business Executives Stress Strategic Importance of In-Memory Computing and Mobile

New Survey Highlights Latest Trends and Receptivity to Innovation

RIYADH, Kingdom of Saudi ArabiaSenior Saudi business executives have highlighted the increasing importance of mobile technology and real-time business solutions.

According to a survey conducted at the recent SAP User Group Middle East & North Africa (SUG-MENA) Executive Exchange in Riyadh, 50 per cent of respondents stated that ground-breaking in-memory computing business platform HANA was currently of strategic importance. 66 per cent claimed they were thinking about adopting the technology within the next two years.

83 per cent also viewed mobile technology to be of vital strategic importance.

“Business-leaders in Saudi Arabia continue to be extremely responsive to technologies that drive profit and innovation. This is good news for SAP as we continue to increase our investment in database and technology, mobile, analytics, applications, and the cloud. Decision-makers are demanding to run in smarter, simpler and faster ways, and we are at the forefront of making that happen,” said Ahmed Al-Faifi, Managing Director, SAP Saudi Arabia.

Majed Mutairi, President, SUG-MENA, added:

“We are working closely with SAP and our user group members to continue to influence a collective view on local and regional specific needs. As an independent voice for SAP users in the MENA region, we are committed to launching additional special interest groups to further support SAP’s innovation roadmap and ensuring companies continue to exchange knowledge and provide feedback.”

HANA, on which applica¬tions can be developed and deployed, has ena¬bled scores of customers across the globe to cope with the rise of big data and run in smarter, sim¬pler and faster ways.

In-memory computing reduces complexity by many factors, and simplifies the logic by taking processing out of the database.

Such is the technology’s game-changing nature that some businesses have been able to speed up business processes by over 100,000 times.

Earlier this year saw the launch of SAP Business Suite powered by SAP HANA (BSoH), a disruptive technology world first.

BSoH made SAP the onlycompany in the world to successfully combine transactional applications with analytics in-memory. The innovation dramatically simplifies IT architectures and processes, empowering businesses to achieve unprecedented speed and real-time predictive analysis. BSoH is also available via the SAP HANA Enterprise Cloud service.

SUG-MENA is currently working closely with the SAP User Group Executive Network (SUGEN), which comprises of 16 user groups around the globe, on two programs in support of in-memory computing.

The first program is the SAP International Focus Group (SAP IFG), a platform for collaboration for customers interested in learning more about SAP HANA. The group comprises SAP customers from all around the globe that have implemented or are interested in implementing SAP HANA.

The second is the SAP HANA Spotlight, which is an online venue where SAP customers can access insight on user experiences, implementation challenges, and best practice.

“The two programs aim to catalyse management-decision making and raise awareness,” added Mutairi.

SAP is also an enterprise mobility market leader. The company currently holds an 85 per cent share of Fortune 100 mobile enterprise activity and its solutions are trusted by over 60 million users worldwide.SAP Mobile Services helps businesses process 1.8 billion messages per day, reaching more than 980 operators and 5.8 billion subscribers across 210 countries
SAP and its partners currently offer 70 mobile applications to customers and there are more than 200 in the development pipeline.

SAP is similarly dominant in the cloud computing space. The company has over29 million cloud customers globally, and there are strong ambitions to increase its presence with cloud solutions the Middle East and North Africa region in the coming years.

The SUG-MENA Executive Exchange was a part of the SAP Forum and the SUG-MENA Conference. The event featured presentations, panel discussions, demonstrations and interactive breakout sessions on industry trends, market dynamics, cutting-edge SAP solutions and customer case studies from the likes of Saudi Ceramics, Al Sayed Group, Saudi Airlines and Saudi Aramco.

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Follow SAP on Twitter:
For more information on the event:

Media contacts

Claire McPeak,+971 4 330 1777,
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950,