BinHendi Enterprises Commits to Accelerate Growth and Enhance Customer Service

Leading Business Conglomerate Set To Streamline and Automate Key Processes;
Mohi-Din BinHendi: “Greater Agility and Transparency Can Help Us Achieve New Levels of Success”

DUBAI, United Arab EmiratesOne of the oldest and most respected business conglomerates in the UAE has committed to accelerate its growth strategy and improve customer service across the board.

BinHendi Enterprises, which has introduced many world-renowned brands to the UAE across multiple industries, is aiming to take its operations to the next level by signing a deal with SAP, the world’s leading business software company.

SAP will deliver a series of solutions aimed at streamlining and automating processes with a view to create greater transparency and agility throughout the organisation.

“BinHendi Enterprises cannot afford to stand still and be content with its successes to date,” said Mohi-Din BinHendi, President and Chairman of the Board, BinHendi Enterprises.

“We need to be continually moving forward, and that means embracing new ways to accelerate growth and, crucially, improving the customer experience across all of our operations. SAP is the right company at the right time for us, and will give us the technological means to be more nimble, more decisive and, ultimately, more profitable. I am certain that greater agility and transparency can help us achieve new levels of success.”

SAP’s scope of work includes Business Suite on HANA, Business Objects and industry-specific solutions for Retail and Merchandising. All aspects of the project will be mobile-enabled.

The project will markedly improve the processes fundamental to BinHendi Enterprises day-to-day operations, including the human resources department’s ability to strategically manage the workforce. It will also have a dramatic impact for the group’s finance, procurement and retail teams, notably for seamlessly integrating accounting and payroll, as well as boosting visibility and real-time planning capabilities for budgets, ever-changing stock demands and merchandising strategies.

“BinHendi Enterprises has a long and proud tradition in the UAE, and we are delighted to assist them become more streamlined and efficient,” said Mark Ferrer, chief operating officer, SAP Global Customer Operations.

“Many of the industries they operate in are extremely competitive, so to stay ahead of the curve requires clarity and the wherewithal to adapt to rapidly changing demands from both the market and customers. Whether it is hiring the right people at the right time, promoting the best deals, setting the best prices or aligning sourcing and buying with merchandising strategy, we can help BinHendi Enterprises run better than ever.”

Mohammad Binhendi, Mark Ferrer, chief operating officer, SAP Global Customer Operations, Mohi-Din Binhendi, President and Chairman of the Board at BinHendi Enterprises, and Qais Gharaibeh, UAE Managing Director, SAP MENA

BinHendi Enterprises teams up with SAP

About BinHendi Enterprises
Operating since 1974, BinHendi Enterprises is one of UAE’s leading, most respected and diversified business conglomerates engaged in general trading, hospitality, fashion, real estate, watches and jewelry, construction, media and advertising. The group successfully introduced many world-renowned high class brands to the UAE. BinHendi Enterprises currently operates a range of trading divisions and reaches in excess of one thousand retailers. For more information, visit

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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