Bee’ah to Become MENA’s First Waste Management Company to Adopt SAP Mobile-Enabled Solutions

Sharjah-Based Pioneer Is One of UAE’s First Government Entities to Adopt Solution;

Deal Set To Fuel Ambitious Expansion And Technology Plans

DUBAI, United Arab EmiratesLeading and award-winning environment and waste management company, Bee’ah, has joined forces with SAP to become one of the first government entities in the Middle East to adopt mobile-enabled solutions.

The company will also become the first of its kind to run on solutions from SAP, the world’s leading business software company, in an effort to streamline its operations and waste management activities.

The move will form a key part of Bee’ah’s ambitions to achieve zero-waste to landfill by 2015 in Sharjah, as well as a bid to expand its operations across the Middle East.

By implementing SAP, the company will benefit from the automation of a host of key processes, added analytical insight and increased operational flexibility.

“Bee’ah is proud to be leading the way for waste management in the region, and we are always looking for new ways to improve our performance and future prospects,” said His Excellency Salim Al Owais, Chairman, Bee’ah.

“As the region’s population continues to grow and its businesses continue to boom, we must be able to scale to cope with considerable waste management challenges. At the heart of our strategy is a desire to dramatically transform communities across the region for the better. SAP gives us a new focus, drive and a data-inspired confidence to move forward.”

The project will entail Bee’ah running a mobile-enabled enterprise resource planning (ERP) platform that will automate key processes such as finance, human resources, sales and customer relationship management, thus optimizing its process flow and eliminating the use of paper-based forms. SAP will also provide cutting-edge analytics solutions to give the company unprecedented, data-led insight to support business optimisation and expansion plans.

A further phase will incorporate SAP’s industry-specific waste management software, to potentially include municipal billing solutions, route and district management, real-time mobile order management, as well as process integration for improved speed and reduced costs.

“Bee’ah continues to change perceptions about sustainable development,” said Khaled Al Huraimel, Group Chief Executive Officer, Bee’ah.

“Through adopting a world-class approach to waste management we have shown the true, enduring value of resource optimisation. Whether removing huge volumes of waste out of the equation or educating the local community about the four R’s – reduce, re-use, recycle and recover – there is much work to be done. SAP gives us an operational edge to align ambition with tangible action.”

Sam Alkharrat, Managing Director, SAP MENA, said:

“This is the first time a waste management company in the region has adopted SAP’s solutions and, as we know from our work in this industry across the world, the results are likely to prove extremely influential.”

“Against the backdrop of accelerated, resource-intensive growth in the region, Bee’ah is an inspiring and increasingly vital company. Driven by visionary leadership, the business has undergone remarkable growth in recent years, and SAP is delighted to support its next chapters of success.”

The SAP-enabled ERP technology is just one of Bee’ah’s initiatives helping it become the region’s leading environmental management company. Earlier this year, the company implemented GPS vehicle tracking and computerized route-optimization systems to maximize service productivity and develop more efficient routes for waste collection. The innovation has been instrumental in reducing environmental impacts caused by fuel consumption.

About Bee’ah
Bee’ah, headquartered in the Emirate of Sharjah, is an integrated environmental and waste management company, founded in 2007, through an Emiri decree by His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, as a public private partnership (PPP) with the Sharjah City Municipality.

Bee’ah touches and transforms thoughts, attitudes and behaviours in individuals, communities, businesses and cities enabling them to lead positive sustainable growth by providing the infrastructure, tools and support that they require to achieve their environmental goals.

Bee’ah, through adopting international best practices, aims to enhance the environment and achieve added-value commercial ventures, while upholding its commitments to stakeholders.

In 2012, Bee’ah was awarded “Best Waste Management Company in the Middle East” by the Facilities Management Award, for the second consecutive year, and by the Frost & Sullivan Award. Bee’ah was also awarded the Arabia CSR Award in 2011, in recognition for its educational and community commitment initiatives in the Middle East. For more information, visit

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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Media contacts
Rawan Saqqa, Bee’ah, +971 50 462 7010,
Claire McPeak, SAP, +971 4 330 1777,
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950,