Innosoft Solutions JLT Set to Implement SAP-Mobile Enabled Solutions for Bee’ah

Bee’ah to become MENA’s First Waste Management Company to Adopt Technology

Deal To Fuel Ambitious Expansion and Technology Plans

DUBAI, United Arab EmiratesInnosoft Solutions JLT has been awarded the contract to implement SAP mobile-enabled solutions to support the development and expansion of leading environment and waste management company, Bee’ah.

The project will make Sharjah-based Bee’ah the first company of its kind to run on SAP solutions as it seeks to streamline its operations and waste management activities. It will also become one of the first UAE government entities to embrace mobile-enabled solutions.

The solution aims to enable and facilitate Bee’ah’s ambitions to achieve zero-waste to landfill by 2015 in Sharjah, as well as a bid to expand its operations across the Middle East.

By implementing SAP, the company will benefit from the automation of a host of key processes, added analytical insight and increased operational flexibility.

“We are proud to win the tender to implement a project of this importance,” said Rajan Mohindra, Managing Partner, Innosoft Solutions JLT, which was announced as a new SAP partner at this year’s GITEX Technology Week.

“Effective waste management has to be a priority for the UAE moving forward, and Bee’ah is leading the way by opting for technology with considerable transformational power.”

The project will entail Bee’ah running a mobile-enabled enterprise resource planning (ERP) platform that will automate key processes such as finance, human resources, sales and customer relationship management, thus optimizing its process flow and eliminating the use of paper-based forms. SAP will also provide cutting-edge analytics solutions to give the company unprecedented, data-led insight to support business optimisation and expansion plans.

A further phase will incorporate SAP’s industry-specific waste management software, to potentially include municipal billing solutions, route and district management, real-time mobile order management, as well as process integration for improved speed and reduced costs.

“Bee’ah continues to change perceptions about sustainable development,” said Khaled Al Huraimel, Group Chief Executive Officer, Bee’ah.

“Through adopting a world-class approach to waste management we have shown the true, enduring value of resource optimisation. Whether removing huge volumes of waste out of the equation or educating the local community about the four R’s – reduce, re-use, recycle and recover – there is much work to be done. SAP gives us an operational edge to align ambition with tangible action.”

Qais Gharaibeh, Managing Director – UAE, SAP MENA, said:

“Development continues apace in the UAE, placing increasing pressures on resources. Companies like Bee’ah play crucial role in driving and inspiring sustainable development across the country, and SAP is honoured to contribute to that process.”

The SAP-enabled ERP technology is just one of Bee’ah’s initiatives helping it become the region’s leading environmental management company. Earlier this year, the company implemented GPS vehicle tracking and computerized route-optimization systems to maximize service productivity and develop more efficient routes for waste collection. The innovation has been instrumental in reducing environmental impacts caused by fuel consumption.

About Bee’ah
Bee’ah, headquartered in the Emirate of Sharjah, is an integrated environmental and waste management company, founded in 2007, through an Emiri decree by His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, as a public private partnership (PPP) with the Sharjah City Municipality.

Bee’ah touches and transforms thoughts, attitudes and behaviours in individuals, communities, businesses and cities enabling them to lead positive sustainable growth by providing the infrastructure, tools and support that they require to achieve their environmental goals.

Bee’ah, through adopting international best practices, aims to enhance the environment and achieve added-value commercial ventures, while upholding its commitments to stakeholders.

In 2012, Bee’ah was awarded “Best Waste Management Company in the Middle East” by the Facilities Management Award, for the second consecutive year, and by the Frost & Sullivan Award. Bee’ah was also awarded the Arabia CSR Award in 2011, in recognition for its educational and community commitment initiatives in the Middle East. For more information, visit

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About Innosoft Solutions JLT
Innosoft Solutions JLT is an IT and Business Solutions company, owned by Icon Capital, with stakes in various ICT Organizations across India and UAE. Through strong alliances with global giants such as Microsoft, SAP, and IBM, we offer specialized solutions including ECM, ERP, CRM, Business Intelligence, Mobility, Asset Management, and Cloud Servicing.

Innosoft Solution JLT’s group of companies’ clients span the globe to include USA, Europe, Australia, Far East Indian Subcontinent and the Middle East, including 14 of the Fortune 50 companies as clients.

Follow Innosoft Solutions JLT on:
Twitter: Innosoft_JLT
Facebook: InnosoftS
Linkedin: Innosoft Solutions

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950,