DUBAI, United Arab Emirates — As part of a co-innovation project, SAP AG (NYSE: SAP) and BMW Group Research and Technology have developed an innovative technology infrastructure for in-vehicle mobility services. The research prototype is based on the SAP HANA® Cloud Platform and will provide personalized services to drivers based on their location and route. This collaboration brings SAP one step closer toward making its vision of the connected car a reality. The announcement was made at Mobile World Congress 2014, being held February 24-27 in Barcelona, Spain.
The cloud-based platform from SAP serves as a link between BMW and external partners that provide services such as parking, fuel, beverages and food. Information from the various partners is aggregated in a virtual marketplace that, in the future, could allow BMW to give passengers and drivers contextualized and personalized offerings via the in-car dashboard or mobile device. The SAP back end enables service providers to combine services and create new offerings tailored to particular drivers and passengers’ preferences.
Together with BMW Group Research and Technology, SAP has developed a prototype for parking and retail “couponing” use cases. Based on the driver’s profile and vehicle location, the system provides an appropriate space close to the driver’s destination. Related information such as fees and suitability for particular vehicles are also displayed. Once the parking space has been selected by the driver, the location is transmitted to the navigation system for routing guidance.
In the “couponing” use case, the driver receives information on deals based on his or her current location, selected route and individual preferences. Detailed information on each deal is also available. To help avoid distractions while driving, the driver can control the frequency in which the deals are displayed. Deals can be bookmarked and, as in the parking use case, the store location can be transmitted directly to the navigation system for routing guidance. The selected coupon is sent to the driver’s smartphone and can be redeemed immediately at the point of purchase.
SAP’s vision is to consistently enrich the driver’s experience and provide the convenience consumers expect from a connected and social world — in or out of the vehicle. The SAP HANA Cloud Platform is helping companies across industries accelerate their product delivery and establish new business models and revenue streams. With a standardized platform, automotive manufacturers will have access to a network of service providers, enabling them to develop once and leverage SAP network of service providers with little additional work. The project is part of a joint research initiative of SAP and BMW Group Research and Technology.
Gil Perez , senior vice president of Sustainable Industries and general manager of Connected Vehicles at SAP, will speak at the Mobile World Congress panel, “Steering the Automotive Industry into the Future with M2M,” on Thursday, February 27 at 11:30 am CET.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Husain Al Tamimi, SAP +971 56 6811641, email@example.com
Claire McPeak, SAP, +971 4 330 1777, firstname.lastname@example.org
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950, email@example.com
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
2014 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.