Etisalat Steps Up Bid to Empower UAE Businesses with Enterprise Mobility Solutions

MENA’s Largest Telco & Digital Services Provider to Offer Range of SAP Based Mobility Solutions

DUBAI, United Arab EmiratesEtisalat has partnered with SAP to deliver a comprehensive range of enterprise mobility services and solutions to businesses of all sizes in the UAE.

Under the partnership, Etisalat will build and offer cloud-based and on-premise mobility management solutions, based on a robust mobility platform from SAP. Such solutions offer companies a lower entry cost for enterprise-grade mobility management with faster time to market, thereby minimizing the cost and risk of implementing and maintaining a mobility infrastructure. They also offer flexibility and scalability to any organisation, geography and usage model.

In order for businesses to leverage mobility for their competitive advantage, Etisalat mobility solutions address the development and usage of mobile applications, control of mobile devices, security and compliance requirements, as well as the management of the overall enterprise mobility strategy.

The SAP Mobile Platform is based on open standards and open source technologies which makes it device and tools agnostic.

Through the platform, government departments or enterprises can achieve quick mobilization of their IT applications through pre-built mobile applications or develop enterprise grade hybrid mobile applications. The platform also includes mobile solutions for asset intensive industries such as oil and gas, logistics and warehousing where readily available productivity applications like Asset Manager and Inventory Manager can be effective.

An mCommerce portfolio of mobile solutions included in the platform helps diverse industry verticals to manage their mobile strategy on smartphones and tablets with strong analytics and reports.

Etisalat, which is the largest telco and digital services provider in the Middle East and North Africa (MENA), has a thriving relationship with SAP. Last year both companies agreed to collaborate to accelerate the deployment and adoption of the Smart Government initiatives to capitalize on the opportunities presented by this initiative and the growing demands for enterprise mobility by building the right platform and offerings for Managed Mobility.

Abdulla Hashim, Senior Vice President, Digital Services, Etisalat, said: “Businesses in the UAE have to be mobile-enabled to develop and compete. Etisalat sees a strategic opportunity in building and offering cloud based Managed Mobility offerings for the private and public sectors in the UAE, as mobility is increasingly becoming critical in the day-to-day business operations.

“Along with SAP, Etisalat will bring in innovation in the way government services are offered and the way enterprises are run, with the ability to ‘run once, deploy everywhere’. Our goal is to improve their ability to compete and thrive and to drive innovation. Increasingly, and necessarily, the future of the UAE is being shaped in the cloud and on mobile devices along with data-driven real-time decision-making and strong leadership. Etisalat is proud to be at the forefront of helping to make this a widespread reality.”

Sherif Hamoudah, Head of Telco at SAP MENA, said: “Our mobility solutions can be of considerable value to businesses of all sizes across the UAE, and Etisalat is a strong ally for us to reach our widest audience yet with these offerings.

“The unwired enterprise demands simplicity, and an intuitive user-experience. This is a partnership that is all about empowering the end-user. We want to help businesses exceed customer expectations, drive sales, boost loyalty and reduce operational costs.”

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visitwww.sap.com.

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Claire McPeak, SAP, +971 4 330 1777, c.mcpeak@sap.com

Neil Jaques, Wallis Marketing Consultants, +971 4390 1950, sap@wallis-mc.com

About Etisalat
Etisalat is the largest telecommunications operator in the Middle East and North Africa region catering to consumers, businesses, international telecommunication companies, ISPs, content providers and mobile operators. Servicing over 139 million customers in 15 countries in Middle East, Asia and Africa, Etisalat has achieved more than 20% growth in subscriber base in 2012 across its land line, mobile, and Internet services.
Etisalat is now the highest overall rated telecommunications company in the GCC and the 4th highest rated telecommunications company in the world. It has been rated AA- by Standard & Poor, A+ by Fitch, and Aa3 by Moody’s. Etisalat UAE has pioneered the launch of the region’s first commercial 4G service on its nation-wide LTE network. In September 2012, Etisalat UAE successfully completed the highest 4G LTE speed test in the world, reaching speeds of 300Mbps.The corporation offers a variety of hi-tech complimentary services to the telecommunications industry including managerial and technical training, SIM card manufacturing, e-payment solutions, clearing house services, peering, voice and data transit, and submarine and land cable services.

For further media information:
Iyad Al Zou’bi,
Corporate Communications – Etisalat
Tel +971 2 6182622, Mobile +971 50 6123568