SAP and World-Leading Entrepreneur Catalyst Join Forces to Support Local Businesses

Collaboration to Empower Entrepreneurial Innovation;

“Design Thinking” Workshops Identify New Routes to Success and Customer Understanding

DUBAI, United Arab EmiratesSAP has teamed up with world-leading entrepreneur catalyst Endeavor to promote innovative new approaches to business success in the region.

To kick off the collaboration, SAP recently hosted a series of “Design Thinking” workshops in Dubai to help local entrepreneurs shake up “business as usual” mindsets.

Design Thinking is an approach to assist companies and people to uncover innovative ideas, brainstorming new business models and leveraging disruptive technologies to deliver value to their customers. It is a human-centered approach that incorporates empathetic, innovative design that is attuned to the needs of people, building on ideas and unleashing the creative power of technology to drive business success in a feasible, viable and desirable way.

Naif Al Qahtani, CEO, Logistic Solutions Services, Saudi Arabia, was one of 20 entrepreneurs attending the workshop.

“The business landscape is more competitive than ever, so we have to constantly think of new ways to connect with our customers. SAP and Endeavor’s Design Thinking workshop was a powerful reminder to think outside the box and not be afraid to embrace innovation in all its forms. It was an enlightening day, and the approaches we discussed can definitely have a positive impact on our business.”

SAP’s initiative forms a part of a wider global partnership with Endeavor. SAP recently announced a EUR 2 million bid to accelerate job creation and responsible and sustainable business growth for emerging entrepreneurs, with an initial focus on Brazil and India.

SAP has also created dashboard for Endeavor that illustrates how Endeavor companies grow revenue and jobs 2.4 and 5.4 times faster respectively than comparable firms.

“MENA is very important for Endeavor. We support more than 100 entrepreneurs here, and it is our fastest growing region. We want to help our entrepreneurs think big. After workshops like this, I am sure they are not only going to be thinking big but also thinking differently,” said Daniela Terminel, VP EMEA, Endeavor.

According to a recent Economist Intelligence Unit (EIU) survey sponsored by SAP, the world needs to create more than 500 million new jobs by 2020 in order to provide career opportunities for the unemployed as well as young people joining the workforce.

“SAP is really looking to spur innovative talent and creativity among businesses with big ambition. To succeed in a lasting, impactful manner they need to identify their competitive differentiators, and design thinking can play a major role in that respect, helping business leaders take defined steps towards becoming the corporate titans of tomorrow,” said Sameer Areff, VP Public Services, SAP MENA

LINK: Video Highlights of SAP & Endeavor Design Thinking Workshop held in Dubai, UAE

About Endeavor

Hailed by New York Times columnist Thomas Friedman as “the best anti-poverty program of all,” Endeavor is leading the global movement to catalyze long-term economic growth by selecting, mentoring, and accelerating the best high-impact entrepreneurs around the world. To date, Endeavor has screened more than 37,000 entrepreneurs and selected 872 individuals leading 558 high-impact companies.

  • With support from Endeavor’s worldwide mentor network, these high-impact entrepreneurs:
  • Have created over 225,000 jobs
  • Generated over $6 billion in revenues in 2012
  • Inspire future generations to innovate and take risks

Headquartered in New York City, Endeavor currently operates in 19 countries throughout Latin America, Africa, the Middle East, Europe and Southeast Asia. As the high-impact movement expands globally, Endeavor will continue to prove that anyone with a big idea can succeed, from Silicon Valley to Latin America, the Middle East, and beyond.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950,