SAP Drives Region’s Transformation with Cloud Solutions at GITEX 2014

SAP, the Cloud Company Powered By HANA, to Educate Region’s Businesses and Governments on Simplifying IT and Driving ROI

DUBAI, United Arab EmiratesSAP announced today it will use the cloud to drive the region’s IT simplification and business transformation at GITEX Technology Week 2014.

As investment pours into the GCC, and especially Dubai in the roll-out of Dubai Smart City and the build-up to World Expo 2020, SAP — the cloud company powered by HANA — is seeing strong demand for cloud-based IT solutions that boost ROI.

“Thanks to the strong economic outlook for the GCC and Dubai, businesses will be left behind if they do not innovate now. As the region’s largest ICT event, GITEX Technology Week provides us with an unparalleled opportunity to demonstrate how the cloud can simplify IT and drive transformation,” said Sam Alkharrrat, President, SAP MENA.

In line with SAP’s “Run Simply” cloud strategy, the company will focus on four key areas of innovation: cloud, SAP HANA, mobility, and analytics.

SAP HANA integrates all SAP solutions into one real-time cloud-based platform. Driving ROI, all underlying licenses of SAP software now includes the innovative SAP FIORI user experience.

With cloud as its core business, SAP’s annual cloud revenue is approaching USD 1.6 billion, and SAP is the fastest-growing enterprise cloud company at scale, according to its Q2 2014 financial results.

“At GITEX’s center stage will be Smart Cities, and we look forward to demonstrating how visionary cities like Dubai can leverage cloud-based solutions to innovate government service delivery, and drive the global Networked Economy,” added Alkharrat.

SAP will also meet with key customers, host closed breakout sessions, and demonstrate leading solutions.

The SAP stand will be located in Hall 6 at MAC 6-15.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Steve Baron, Wallis Marketing Consultants, +971 4 390 1950,