Qatar’s Sports, Retail, and Banking Sectors Unleash Power of Big Data to Drive ROI

October 28, 2014 by SAP News 0

Global Big Data Market to Grow Nearly Five-Fold to 2020, Supporting Qatar’s Next-Generation Networked Economy

DOHA, QatarQatar’s sports, retail, and financial sectors are set to unleash the power of Big Data – growing five-fold around the world — to drive Qatar’s next generation networked economy, SAP announced today.

The Ministry of Information and Communications Technology (ictQatar) predicts Qatar’s ICT market is growing 10 percent per year to reach QAR 24.7 billion (USD 6.8) billion by 2016. Qatar ranked No. 23 globally, and led the Arab World, in the World Economic Forum’s Networked Readiness Index 2014.

“Thanks to Qatar’s robust ICT market and technology infrastructure, Qatar’s organizations are ideally placed to leverage the interconnected world of the Internet of Everything and Big Data to derive new kinds of ROI and lead the networked economy,” said Mohamed Helmy, Country Manager, SAP Qatar.

The global Big Data market is growing from USD 3.20 billion in 2013 to USD 15.10 billion in 2020, according to IDC, with the Middle East and Africa business intelligence and analytics software market will increase from USD 196 million in 2012 to USD 217 million in 2013, according to Gartner Inc.

“Qatar’s high-growth sports, retail, and banking sectors must use Big Data to enhance business opportunities and customer experiences – including to anticipate what’s next, optimize actions, help users better engage across any platform to drive exceptional value,” added Mohamed Helmy.

SAP is the Middle East and North Africa’s market-leading vendor in business intelligence and analytics software, posting sales of USD 59 million, or 27.2 percent of the total market, in 2013, according to Gartner, Inc. Its landmark product is SAPA HANA, an innovative in-memory data management platform for real-time analytics.

Sports Teams Kick a Goal with Big Data

Boosting the 2014 FIFA World Cup Brazil win of the German National Football Team, SAP and the German Football Association partnered on SAP Match Insights for real-time analysis of training.

SAP and FC Bayern Munich AG recently partnered to expand the team’s presence, maximize the team’s performance, and enhance the fan experience, while Duke Athletics has chosen SAP HANA to deliver the powerful data visualization tools that can improve training and performance.

German equestrian champion Ingrid Klimke has become SAP’s new co-innovation partner and technology advisor in equestrian sports to enhance the riders’ performance and fan experience.

Retailers Gain 360 Degree View of Customer Behavior

SAP’s retail solutions combine cloud, mobile, Big Data and advanced analytical technologies to help retailers to deliver consistent, personalized shopping experiences, as well as to help customers identify opportunities, and improve supply channel functionality and margins.

Banks Cash in on Gold Rush of Big Data

As banks increasingly leverage Big Data-crunching business applications in the cloud, analyst firm Ovum revealed a surging demand for cloud-based Software-as-a-Service (SaaS) solutions, with 49 percent of decision-makers foreseeing increased investment in SaaS in the next 18 months.

SAP’s solutions have been recognized as a banking market leader by Forrester, such as SAP HANA Enterprise Cloud and SAP Financial Services Network, and SAP for Banking offeringcomprehensive functionality, customer-focused capabilities, business flexibility, and analytics and accounting support.

Secure Mobile Devices Key in Leveraging Big Data

In order for organizations to manage the increasing number of applications, content, and mobile devices, SAP’s Mobile Secure Portfolio, named as a market leader by Ovum, can scale for organizations of all sizes, including for deployments of more than 100,000 devices.The integrated, cloud-based Enterprise Mobility Management portfolio delivers excellent user experiences including app development, device security, data, content, and apps.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Steve Baron, Wallis Marketing Consultants, +971 4390 1950,

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