Big Data Drives ROI for Middle East Sports, Retail, and Banking Sectors

Global Big Data Market to Grow Nearly Five-Fold to USD 15 Billion in 2020: IDC

DUBAI, United Arab Emirates

With the global Big Data market set to grow five-fold to 2020, Big Data has unprecedented potential to drive ROI in the Middle East’s sports, retail, and banking sectors, SAP announced today.

The global Big Data market is set to grow from USD 3.20 billion in 2013 to USD 15.10 billion in 2020, according to IDC.In the Middle East and Africa,the business intelligence and analytics software market increased from USD 196 million in 2012 to USD 217 million in 2013, according to Gartner Inc. (A 217

“As people, processes, and machines interlink in the Internetof Everything, immense volumes of data can be unleashed to generate new business opportunities and customer experiences,” said Sam Alkharrat, President, SAP MENA. “The fast-paced sports, retail, and banking sectors must leverage Big Data to anticipate what’s next, optimize actions, help users better engage across any platform to drive exceptional value.

SAP is the Middle East and North Africa’s market-leading vendor in business intelligence and analytics software, posting sales of USD 59 million, or 27.2 percent of the total market, in 2013, according to Gartner, Inc. Its landmark product is SAPA HANA, an innovative in-memory data management platform for real-time analytics.

Sports Teams Kick a Goal with Big Data
Boosting the 2014 FIFA World Cup Brazil win of the German National Football Team, SAP and the German Football Association partnered on SAP Match Insights for real-time analysis of training.

SAP and FC Bayern Munich AG recently partnered to expand the team’s presence, maximize the team’s performance, and enhance the fan experience, while Duke Athletics has chosen SAP HANA to deliver the powerful data visualization tools that can improve training and performance.

German equestrian champion Ingrid Klimke has become SAP’s new co-innovation partner and technology advisor in equestrian sports to enhance the riders’ performance and fan experience.

Retailers Gain 360 Degree View of Customer Behavior
SAP’s retail solutions combine cloud, mobile, Big Data and advanced analytical technologies to help retailers to deliver consistent, personalized shopping experiences, as well as to help customers identify opportunities, and improve supply channel functionality and margins.

Banks Cash in on Gold Rush of Big Data
As banks increasingly leverage Big Data-crunching business applications in the cloud, analyst firm Ovum revealed a surging demand for cloud-based Software-as-a-Service (SaaS) solutions, with 49 percent of decision-makers foreseeing increased investment in SaaS in the next 18 months.

SAP’s solutions have been recognized as a banking market leader by Forrester, such as SAP HANA Enterprise Cloud and SAP Financial Services Network, and SAP for Banking offeringcomprehensive functionality, customer-focused capabilities, business flexibility, and analytics and accounting support.

Secure Mobile Devices Key in Leveraging Big Data
In order for organizations to manage the increasing number of applications, content, and mobile devices, SAP’s Mobile Secure Portfolio, named as a market leader by Ovum, can scale for organizations of all sizes, including for deployments of more than 100,000 devices.The integrated, cloud-based Enterprise Mobility Management portfolio delivers excellent user experiences including app development, device security, data, content, and apps.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Follow SAP on Twitter:

Media contacts
Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Steve Baron, Wallis Marketing Consultants, +971 4390 1950,