Middle East Businesses to Gain Real-Time Insights from Release of SAP S/4HANA

Next Generation Enterprise Software SAP Business Suite 4 SAP HANA Brings a Reimagined Business Suite Built Fully on SAP HANA

DUBAI, United Arab EmiratesSAP SE (NYSE: SAP) today announced SAP Business Suite 4 SAP HANA (SAP S/4HANA), the next-generation business suite to help Middle East customers run simple.

SAP S/4HANA is a new product fully built on the advanced in-memory platform, SAP HANA and is designed on the most modern design principles with SAP Fiori user experience (UX) for mobile devices. SAP S/4HANA brings unprecedented innovations and simplifications to customers, combined with over 40 years of experience across industries, in a completely reimagined business suite only possible with SAP HANA. SAP S/4HANA will offer cloud, on premise and hybrid deployment options to provide maximum choice to customers.

This announcement was made at the recent SAP S/4HANA Launch Event at the New York Stock Exchange.

“Today SAP is redefining the concept of enterprise resource planning for the 21st century. SAP S/4HANA is about uniting software and people to build businesses that run real-time, networked and simple,” said Bill McDermott, CEO of SAP. “When Hasso Plattner invented SAP HANA, we knew the day would come for SAP Business Suite to be reinvented for the digital age. At a moment when businesses around the world need to enter new markets and engage with their consumers in any channel, there’s now an innovation platform designed to drive their growth. This is an historic day and we believe it marks the beginning of the end for the 20th century IT stack and all the complexity that came with it.”

The new suite is built only for SAP HANA in order to break through all limitations of the past and it fully leverages the latest in-memory and real-time capabilities of SAP HANA. SAP S/4HANA extends the value of simplicity to all lines of business and industries end-to-end with guided configuration for adoption, a modern user experience for business users of all functions in a company on almost any device, a simplified data model, on-the-fly insight at the highest level of granularity and re-imagined real-time business processes.

SAP S/4HANA is designed to drive business innovation with simplicity by connecting people, devices and business networks in real time to support the development of new business models. It will also help accelerate the on ramp to Internet of Things and Big Data. The simplified data model allows customers to reimagine their IT, helping to drive lower cost and aiming to deliver IT efficiency.

Sam Alkharrat, President, SAP MENA, said: “The launch of SAP S/4 HANA comes at the most opportune time, as Middle East economies are poised for strong IT adoption and economic growth. SAP S/4HANA enables organizations in the region to realize the full potential of cutting-edge technological innovations, such as advanced analytics, Big Data, the business network, and Internet of Things to innovate new business models, deliver unique customer experiences, and run world-class business processes. Middle East enterprises can now leap-frog the business maturity curve, while simplifying their IT landscape and reducing total cost of ownership.”

The SAP Simple Finance solution, announced in June 2014 helps customers transform finance with instant insight, marked the first step in the SAP S/4HANA roadmap.

SAP S/4HANA will also expand the SAP portfolio of cloud solutions such as those from SAP companies Ariba, Fieldglass and SuccessFactors. The comprehensive offering will help allow customers to define their own pace to the cloud based on their needs while keeping all the integration and business benefits of their existing SAP solutions.

SAP has an established partner ecosystem that is ready to resell and provide services for customers along their journey to run simple with SAP S/4HANA. Partners and SAP will provide an easy path for customers to move to SAP S/4HANA with pre-defined migration and deployment packages for quick time to value.

Read what early adopter partners including Accenture, Capgemini, Deloitte Consulting LLP, Ernst & Young, LLP, and PwC have to say see “Partner Quote Sheet: SAP Business Suite 4 SAP HANA“.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Claire McPeak, SAP, +971 4 330 1777, c.mcpeak@sap.com
Steve Baron, Wallis Marketing Consultants, +971 4390 1950, sap@wallis-mc.com