MENA Customers to Benefit from SAP’s New Mobility, Cloud, and IoT Solutions

Telcos Leveraging Big Data for Global USD 300 Million Market by 2020: McKinsey & Co.

DUBAI, United Arab EmiratesMiddle East and North Africa service providers and enterprises are set to benefit from SAP’s integrated mobility, Big Data, the Internet of Things announcements made at the recent Mobile World Congress 2015.

With IDC predicting worldwide data will grow 10-fold over the next six years to 44 zettabytes, service providers are uniquely positioned to use Big Data and advanced analytics to capture a potential global USD 300 million opportunity by the year 2020, according to McKinsey & Company.

“As more enterprises and customers across the Middle East and North Africa become increasing mobile, SAP is committed to simplifying the Internet of Things for businesses to drive innovation,” said Sherif Hamoudah, Vice President of Telecom and Mobility for Middle East, Africa, Turkey, and Pakistan, SAP.

“Our new integrated solutions enable service providers and to leverage Big Data to enhance their ROI, and transform the consumer, citizen, and tourist experience across any mobile device, especially in the increasing number of Smart Cities in the region,” added Sherif Hamoudah.

Big Data Solutions Enhances Telco Customer Engagement and Marketing
To help simplify enterprise mobility, the new SAP HANA Cloud Platform mobile services are designed to integrate Big Data and the Internet of Things to drive mobile business innovation by connecting people, devices and business networks using SAP’s mobile app development, staging, and security.

Service providers can leverage Big Data to remain competitive with SAP’s new SAP HANA database running on the SAP HANA Cloud Platform for real-time, contextual data processing and analytics enhancing network operations, customer engagement, and omni-channel commerce.

Helping telcos to simplify their B2C and B2B engagements while enhancing marketing operations, SAP will release enhancements to its SAP hybris Marketing solution. The enhancements will enable brands to leverage Big Data to deliver contextual, consistent, and relevant experiences throughout the customer journey, regardless of channel or device – opening up new opportunities for telco marketers.

Internet of Things Solutions to Boost Business ROI
SAP and Jasper are collaborating to help enterprises simplify deploying and managing IoT services on a global scale, with solutions that simplify and shorten the time to launch; and manage, and monetize IoT services. The Jasper Control Center platform is planned to integrate with SAP HANA to automate IoT services, analyse service subscription and usage data.

Taking connected ports to the next level, SAP and T-Systems have entered into an original equipment manufacturer agreement to offer globally the smartPORT logistics networking solution for IT platform and mobile apps. Already used by the Hamburg Port Authority, the solution is aimed at enhancing ports and logistics hubs such as airports, parcel distribution centers, and production sites.

To accelerate and promote the business use of the IoT, SAP has joined the 140-member Industrial Internet Consortium. SAP will help to drive interoperability and global open standards, while sharing use cases, test beds, reference architecture and frameworks, and security.

Smart Cites Can Benefit from New Travel App Launches in Barcelona
The Middle East’s rapidly-growing Smart Cities and tourists may soon be able to use best practices from Barcelona’s next-generation interactive mobile travel platform: Barcelona for You Tourist Network (BCN4U). Running on the new SAP City Connect solution, BCN4U simplifies how people experience a city by seamlessly connecting people, places, and things on an easy-to-use mobile app.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Steve Baron, Wallis Marketing Consultants, +971 4390 1950,