BinHendi Enterprises, in partnership with SAP and CSC, announces the “GO LIVE” of SAP for retail on a HANA CLOUD Platform – A first for the UAE region

BinHendi Enterprises confirms that it is a fully integrated and active SAP system user from April 1, 2015.
BinHendi Enterprises partnered with SAP to support its rapid business growth and transformation process through the use of the SAP for retail on a HANA Cloud Platform.
CSC, a global business leader in providing a range of innovative technology solutions, were appointed as a consultant to implement and maintain the SAP for retail solution for BinHendi Enterprises.

DUBAI, United Arab EmiratesBinHendi Enterprises, one of the UAE’s leading retail conglomerates, announced today the launch of its SAP-based business transformation with SAP and CSC.

Operating since 1974, BinHendi Enterprises is known as a retailer with a diversified portfolio that includes luxury fashion, accessories, watches & jewelry retailing, hospitality, trading, media, real estate, furniture and interior design.

The Group has made a strategic decision and long-term commitment to expand its retail and hospitality divisions and to support its operations more effectively with the latest SAP technology innovations on a SAP HANA Cloud Platform.

Acting CEO of BinHendi Enterprises, Mr. Steven Kruger said: “SAP is designed to provide BinHendi with leading business solutions such as improved sales forecasting and stock replenishment, effective customer service, to optimise supply chain, support daily operations, and provide accurate analytics and reports that will support management when making important decisions. Various departments and functions within BinHendi Enterprises will also benefit from the new SAP system including finance, human resources, sales and distribution and stock management, creating a business environment that is properly governed, accurately monitored and thoroughly controlled.”

Mr. Tayfun Topkoc, Managing Director, SAP UAE, said: “Today’s launch takes our partnership with BinHendri Enterprises to the next level, recognizing that BinHendi is a regional leader in the adoption of the latest cloud-based technology solutions. Our SAP HANA platform will serve as the engine for driving growth across BinHendi’s industries, innovating their back-end processes while also enhancing their customer experiences. By partnering with CSC, we are ensuring that BinHendi will have best practices in delivering on their transformational journey.”

The “SAP HANA Cloud Platform” is an in-memory cloud platform for today’s increasingly networked, mobile, social and data-driven world. Its powerful applications deliver real-time insights to drive more effective and timely decision making and to dramatically accelerate analytics, business processes, sentiment data processing and predictive capabilities to manage organizations on a day- to-day basis more effectively.

CSC, a global leader in providing the latest technology in business solutions and services, was appointed by BinHendi Enterprises to implement its SAP systems. CSC aids as a consultant offering innovative business solutions and specialize in solving complex industry challenges through application services, data and analytics, technology consulting, cloud solutions and services, cybersecurity, industry software and mobility solutions.

BinHendi Enterprises is proud to announce that the organization follow best SAP practices such as the “SAP Driven Implementation” as well as the “SAP Secure Success Quality Assurance” system. It is also the first UAE site to be recognized for hosting its “SAP IS Retail” system on the HANA Cloud Platform, integrated with GK POS, a SAP specific POS solution.

BinHendi Enterprises launched the first phase of its SAP system on April 1, 2015. Future SAP projects such as GK POS, social media integration, e-commerce, customer loyalty programs and advanced customer analytics will go live later in 2015 and 2016.

Photo Caption:
(Left to Right) Mr Alok Bapna, Managing Director, CSC MEA; Mr Mohi-Din BinHendi, President and Chairman of the Board, BinHendi Enterprises; and Mr Tayfun Topkoc, Managing Director, SAP UAE announced today a technology-based business transformation of BinHendi Enterprises.

Mr Mohi-Din BinHendi, President and Chairman of the Board, BinHendi Enterprises, BinHendi Enterprises, one of the UAE’s leading retail conglomerates, announced today the launch of its SAP-based business transformation with SAP and CSC.

About BinHendi Enterprises LLC
Operating since 1974, the group successfully introduced many world-renowned high class brands to the UAE. The company’s unique business approach, favorable government relations and expertise of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high quality products and international services. BinHendi Enterprises currently manage various successful luxury fashion, jewelry and furniture brands and food outlets, while the Trading Division supply products to over one thousand retailers across the region. When it comes to premium brands, BinHendi Enterprises is one of the region’s most diversified, progressive and successful companies.

For more information please contact:

Aimee Gericke
Marketing Executive
Bin Hendi Enterprises LLC,
Latifa Bint Hamdan Street D 67, Al Quoz 3, Al Manara Exit

P.O. Box 1038, Dubai, UAE
Tel: +971 (4) 38 46 777 Extn No: 771
Fax:+971 (4) 38 46 799


About SAP
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