Hira Industries Deploys SAP Solutions to Boost UAE’s Manufacturing Sector

Manufacturing Industry Growth of 8.1% Helping to Drive Dubai Economic Expansion: Dubai Statistics Center

DUBAI, United Arab EmiratesHira Industries, a supplier of products to the construction sector, is deploying technology solutions from SAP to help drive the UAE’s booming manufacturing industry.

Dubai’s manufacturing sector accelerated 8.1 percent in 2013, outpacing a 4.6 percent expansion in the overall economy, according to data from the Dubai Statistics Center. Dubai currently accounts for around 20 percent of the UAE’s gross domestic product, according to the World Bank. The UAE’s industrial sector expected to make up 25 percent of the country’s gross domestic product by 2025, according to the UAE Ministry of Economy.

Hira Industries will implement a range of solutions running on the SAP HANA platform, including enterprise resource planning and manufacturing software solutions, as it looks to continue its expansion across the region.

Established in 1980 in Sharjah, Hira Industries is one of the leading manufacturers in the UAE for products related to the construction sector, including HVAC, MEP, civil construction, infrastructure, aluminium, glass, marine, commercial, residential and industrial projects. Hira has a manufacturing base of 1.2 million square feet in Ras Al Khaimah, UAE and Pune, India. The company now employs more than 700 people across offices in the GCC, India, Australia, Sri Lanka, and Nigeria.

“By deploying best-in-class technology from SAP we will be able to optimize performance and deliver greater customer satisfaction. Using SAP solutions will also allow us to attract and retain the most talented employees,” said Prakash Sarvaiya, General Manager, Hira Industries. “HANA’s real-time capabilities will allow us to deliver responsive manufacturing processes, execution and management capabilities.”

SAP HANA is an innovative in-memory data management platform that analyzes data from multiple sources to ask and receive interactive real-time responses.

“Hira Industries will improve its manufacturing processes, optimize business levels and build stronger relationships with customers by utilizing the power of the platform and SAP technology,” said Tayfun Topkoc, Managing Director, SAP UAE. “SAP HANA is all about real-time efficiency, intelligent insight and achieving previously unattainable levels of innovation.”

Worldwide, SAP now has more than 6,400 HANA customers. SAP MENA has more than 1,350 customers, and has more than 1,688 qualified SAP consultants and 120 business partners across 12 offices and 16 countries.

(Left to Right) Vipperla Sreenivasa, Hira SAP Project Manager, iMED; Tayfun TOpkoc, Managing Director, SAP UAE; Girish Hiranandani, Managing Director, Hira Industries, Prakash Sarvaiya, General Manager, Hira Industries, Vijay Sharma, Group ERP Manager, Hira Industries.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com

Follow SAP on Twitter:



Media contacts

Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 4 330 1777, c.mcpeak@sap.com

Steve Baron, Wallis Marketing Consultants, +971 4390 1950, sap@wallis-mc.com