Proceeds of Imagine Dragons’ “I Was Me” Will Be Donated to the UN Refugee Agency; SAP to Match USD 10 Cents for First 5 Million iTunes Downloads
DUBAI, United Arab Emirates — With hundreds of thousands of refugees in urgent need of humanitarian assistance, particularly across the Middle East and Europe, Imagine Dragons and SAP SE (NYSE: SAP) are joining forces to introduce the One4 Project to support refugee relief efforts.
The One4 Project symbolizes the exponential power of one by encouraging people to download the Imagine Dragons’ newly released song “I Was Me,” now available exclusively on iTunes worldwide at iTunes.com/IWasMe.
Apple, KIDinaKORNER/Interscope, and Imagine Dragons will donate their respective proceeds to the UN Refugee Agency (UNHCR). Further, SAP will also donate USD 10 cents for every download up to the first 5 million downloads from iTunes.
“The refugee crisis is incredibly urgent in terms of the number of vulnerable people being affected every single day. As a band we wanted to get involved and decided to partner with SAP and Apple to try and make a difference,” said Dan Reynolds, lead singer of Imagine Dragons. “‘I Was Me’ is a song about trying to regain your life, which is exactly what millions of people are going through right now. Whether it is by downloading this track or by other means, we hope people everywhere recognize the severity of the situation and find a way to assist these families in desperate need.”
This initiative continues SAP MENA’s support for UNHCR. Over the past three years, SAP has supported initiatives such as Educate a Child, the Big Heart Campaign, and raising funds for building a school in Egypt.
“SAP’s culture is reflected in our vision of helping the world run better and improving people’s lives. When one of our employees had an idea of how SAP could use two of our greatest strengths — our employees and our expansive network of customers, partners and friends — we felt compelled to see this idea through to fruition,” said Robert Enslin, member of the Executive Board of SAP SE. “Uniting the passion that SAP and our friends at Imagine Dragons and iTunes share for social responsibility through the One4 Project is a natural extension of these networks in action and represents the power one idea can have when supported by many.”
Funds raised will benefit the UN Refugee Agency in their efforts to provide aid and assistance to the increasing numbers of people forced to flee their homes due to conflict and violence, many of whom continue to risk their lives crossing the Mediterranean Sea. As fall turns to winter, the challenges faced by these refugees will only increase.
More information, visit the One4 Project page on sap.com. In addition to downloading “I Was Me,” from iTunes, supporters can get behind the social campaign by sharing photos using the hashtag #one4 and posting them to the One4 Project pages on Twitter, Facebook, and Instagram.
The Office of the United Nations High Commissioner for Refugees was established on December 14, 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. It strives to ensure that everyone can exercise the right to seek asylum and find safe refuge in another State, with the option to return home voluntarily, integrate locally or to resettle in a third country. It also has a mandate to help stateless people. In more than six decades, the agency has helped tens of millions of people restart their lives. Today, a staff of some 9,300 people in more than 127 countries continues to help almost 60 million people. Learn more at www.unhcr.org and www.facebook.com/UNHCR
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 293,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Husain Al Tamimi, SAP +971 56 6811641, email@example.com
Claire McPeak, SAP, +971 4 330 1777, firstname.lastname@example.org
Steve Baron, Wallis Marketing Consultants, +971 4390 1950, email@example.com