SAP and Intel’s Run Simple Truck Arrives at GITEX

DUBAI, United Arab EmiratesSupporting Middle East digital transformation, the SAP and Intel Run Simple Truck made its regional debut today at GITEX Technology Week 2015.

In the emerging Digital Economy, business complexity is one of the most vexing challenges for the Middle East with organizations losing 10 percent of their annual profits due to complexity, according to the Global Simplicity Index.

Helping organizations to solve business complexity and “run simple”, the SAP Run Simple Truck will showcase more than 40 demos. These solutions cover the latest innovative business solutions to support the digital transformation across industries, including Smart Cities and Internet of Things initiatives, and show how technology can redefine sports and boardrooms.

All of the SAP solutions will run on the real-time SAP HANA cloud platform, and the SAP S/4HANA next generation business suite, powered by the Intel Xeon processor E7 family.

Under the theme of “Run Simple,” SAP will exhibit in Hall 6, MAC 6-15 at the Dubai World Trade Centre.

The SAP and Intel Run Simple Truck makes its regional debut at GITEX Technology Week 2015.

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world’s first commercially available “conflict-free” microprocessors. Additional information about Intel is available at and and about Intel’s conflict-free efforts at

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641,
Claire McPeak, SAP, +971 4 330 1777,
Steve Baron, Wallis Marketing Consultants, +971 4390 1950,