Seamless implementation via RISE with SAP on Google Cloud supports company’s SAR 18 billion growth plan
Riyadh, 8 January, 2025: Almarai, the world’s largest vertically integrated dairy company and the world’s fourth most valuable dairy brand in 2024, has successfully implemented RISE with SAP on Google Cloud. This milestone marks a pivotal step in Almarai’s digital transformation journey to drive innovation and achieve operational excellence.
Almarai’s SAR 18 billion five-year investment plan focuses on growing its core categories and its poultry business, entering new categories, expanding into new markets, and technology & digitization. To support these goals, the company is leveraging SAP solutions like SAP S/4HANA, enabling a seamless transition to the cloud to streamline operations, boost agility and scalability, enhance decision-making, and grow geographically.
Dr. Faisal Al-Nasser, Head of Enterprise Information Technology (EIT) at Almarai, stated, “Partnering with SAP and Google Cloud has equipped Almarai with the technological foundation critical for achieving sustainable growth and realizing our long-term vision. This collaboration ensures that we are well-prepared to navigate emerging opportunities while advancing our strategic objectives, seamlessly aligning with Saudi Arabia’s Vision 2030 and reinforcing our commitment to innovation and sustainability.”
Close collaboration with SAP and Google Cloud ensured a seamless migration of data and core functions to the cloud, maintaining uninterrupted operations and resolving challenges in real time.
Andy Froemmel, Vice President and General Manager, Customer Services & Delivery for SAP MEA North, said, “Almarai’s deployment of SAP S/4HANA RISE on Google Cloud sets a new standard for innovation and agility within the region. This achievement positions Almarai to leverage emerging technologies such as AI while advancing its strategic goals.”
Aligning with Saudi Vision 2030, this implementation reaffirms Almarai’s commitment to operational excellence, sustainability, and digital innovation while strengthening its leadership in the global F&B industry.
-Ends-
About Almarai
Founded in 1977, Almarai is the Middle East’s leading food and beverage manufacturer and distributor and the world’s largest vertically integrated dairy company. Driven by a visionary approach, the company has grown into a globally recognized enterprise. Leveraging world-class infrastructure, a strong capacity for innovation, and extensive expertise in marketing and distribution, Almarai produces 3.5 billion kilograms of products annually, serving over 42 million consumers across the GCC, Egypt, and Jordan. Adhering to the highest food safety standards, the company strives to always deliver products with ‘Quality You Can Trust.’ Almarai is dedicated to advancing the food industry through strategic partnerships with investors and customers, while fostering positive social impact in the communities it serves through programs and initiatives aligned with Saudi Vision 2030.
