Technology giant SAP will be hosting an Innovation Day for Kuwaiti businesses at the Waldorf Astoria Hotel in the capital on November 26

KUWAIT CITY, Kuwait — 18 November 2024 — Technology giant SAP has announced it will be hosting an Innovation Day for Kuwaiti businesses at the Waldorf Astoria Hotel in the capital on November 26. The event will focus on how companies of all sizes and across industries can leverage cloud computing and AI-powered solutions to support and accelerate their growth.

From its roots as a five-person start-up in Germany in 1972, SAP has evolved into a global technological giant, helping organizations everywhere to run better, while improving people’s lives. The Walldorf-headquartered company has been operating through a subsidiary in the Middle East and North Africa for almost two decades, and continues increasing investment in the region, with Kuwait as a key strategic market.

SAP Kuwait is dedicated to supporting the country’s ambitious economic, digital, and environmental objectives through an integrated, dynamic approach. This includes collaborating with organizations in the public and private sector to implement cutting-edge solutions that futureproof businesses and spur innovation in products and services. SAP also co-innovates with companies to solve industries’ most pressing challenges, and leverages technology to address global concerns such as reducing carbon footprints and enhancing supply chain resiliency. To round off this comprehensive approach, SAP offers multiple education and training initiatives that support the development of a skilled national workforce.

H.E. Hans-Christian von Reibnitz, Ambassador of the Federal Republic of Germany to Kuwait, has been invited to speak at SAP Innovation Day. Recognizing the countries’ strong bilateral ties, the ambassador said, “SAP is supporting Kuwait’s impressive digital agenda by helping companies to leverage new technologies such as Business AI, while also providing specialist training for a sustainable workforce. This type of collaboration between our two countries is highly significant and we believe there are further innovation and research opportunities to explore.”

As a Kuwaiti citizen with extensive global training and experience, also champions the benefits of international collaboration. She points out that public-private partnerships and foreign investment are key strategic components of economic diversification.

Bushahri says, “Economic diversification is driving change in Kuwait, while the rise of AI and other innovative technologies is rapidly expanding and evolving SAP’s capabilities and offerings. As a result, both Kuwait and SAP are experiencing a period of immense growth and opportunity, and collaborative efforts will be instrumental in maximizing this potential. We are proud to be part of the journey to achieve New Kuwait Vision 2035, and we invite all businesses to attend our Innovation Day to explore how we can work together to ensure its success.”

More information on the SAP Kuwait Innovation Day event can be found on SAP’s website here.

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