{"id":2796,"date":"2025-07-31T04:05:41","date_gmt":"2025-07-31T04:05:41","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2796"},"modified":"2025-07-31T05:46:34","modified_gmt":"2025-07-31T05:46:34","slug":"saps-ai-powered-copilot-joule-deployed-at-red-sea-global","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/","title":{"rendered":"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global"},"content":{"rendered":"

\u00a0<\/strong>RSG was first in Middle East and Africa \u2013 North region to roll out SAP\u2019s Joule AI for Human Capital Management<\/em><\/h2>\n

Successful deployment of Joule AI across HR functions celebrated at ceremony in Riyadh<\/em><\/h2>\n

RIYADH, Saudi Arabia \u2014 31 July 2025 \u2014 <\/strong>Global technology company SAP and Saudi real estate developer Red Sea Global (RSG) have marked a new phase in their strategic partnership with the successful deployment of SAP\u2019s AI-powered copilot, Joule, across human capital management functions. The rollout represents a significant step in RSG\u2019s growth and digital enhancement, following several years of collaboration with SAP across core business operations.<\/p>\n

The developer was the first organisation in the Middle East and Africa \u2013 North region to roll out Joule, launching the initial phase across the HR functions of its core business units and several subsidiaries. A full-scale deployment across all subsidiaries will follow and will ultimately benefit around 10,500 employees.<\/p>\n

The current use cases focus on three high-impact areas: job description creation, candidate screening and performance management. Joule is embedded within SAP SuccessFactors and enables HR professionals to complete complex tasks through natural language prompts, helping them automate routine processes, improve consistency and make faster decisions.<\/p>\n

Red Sea Global plans to extend Joule\u2019s capabilities into other SAP systems, including ERP and digital spend\/procurement, as part of its strategy to enhance productivity and operational insight across the enterprise. By deploying Joule more broadly and harnessing Business AI, the group aims to run faster, work smarter and operate more efficiently at scale.<\/p>\n

\"\"<\/p>\n

Sultan Moraished, Group Head of Technology & Corporate Excellence at Red Sea Global, added: \u201cWe are proud to be the first organisation in the region to implement SAP Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.\u201d<\/p>\n

Mohammed Alromaizan, Vice President, SAP KSA, added: \u201cRed Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We\u2019re proud to support RSG on their journey to drive innovation and deliver on Vision 2030\u201d.<\/p>\n

RSG has worked with SAP since 2021 as part of a broader technology transformation aligned with Saudi Arabia\u2019s Vision 2030. Its digital ecosystem includes SAP SuccessFactors, SAP Ariba, SAP Supply Chain Management, SAP BTP and SAP S\/4HANA Cloud, forming a cloud-first foundation to support sustainable development, operational excellence and long-term growth.<\/p>\n

Photo caption (from left to right)<\/strong>:
\nFadi Toumeh, Global Account Director, SAP
\nFarouk Alzoubi, Services Partner, SAP
\nAbdulaziz Alqahtani, Senior Director, Technology Planning and Enterprise Architecture, Red Sea Global
\nSultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global
\nAhmed Al-Faifi, Senior Vice President & Managing Director, Middle East Africa – North, SAP
\nMohammed Alromaizan, Vice President, SAP Saudi Arabia
\nMohsen Alzahrani, Director, Applications Optimization and Excellence, Red Sea Global
\nMohannad Hadi, Associate Director, Enterprise Solutions, Red Sea Global
\nNader Alghamdi, ERP Specialist, Red Sea Global<\/h6>\n

\u2013 Ends \u2013<\/strong><\/p>\n

About Red Sea Global<\/strong><\/h6>\n
Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.<\/h6>\n
A third destination, Thuwal Private Retreat, opened in 2024, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.<\/h6>\n
RSG is a PIF company and a cornerstone of Saudi Arabia\u2019s ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.<\/h6>\n
www.redseaglobal.com<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"

\u00a0RSG was first in Middle East and Africa \u2013 North region to roll out SAP\u2019s Joule AI for Human Capital Management Successful deployment of Joule…<\/p>\n","protected":false},"author":780,"featured_media":2802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562691,5562823,177],"tags":[5562828,5562775,5562781,5562783],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-business-ai","category-industries","tag-artificial-intelligence","tag-business-ai","tag-joule","tag-tourism","sapn-type-press-release"],"yoast_head":"\nSAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global - SAP MENA Press Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global\" \/>\n<meta property=\"og:description\" content=\"\u00a0RSG was first in Middle East and Africa \u2013 North region to roll out SAP\u2019s Joule AI for Human Capital Management Successful deployment of Joule...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP MENA Press Room\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T04:05:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T05:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SAP MENA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAP MENA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/\"},\"author\":{\"name\":\"SAP MENA News\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"headline\":\"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global\",\"datePublished\":\"2025-07-31T04:05:41+00:00\",\"dateModified\":\"2025-07-31T05:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/\"},\"wordCount\":664,\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg\",\"keywords\":[\"Artificial Intelligence\",\"Business AI\",\"Joule\",\"Tourism\"],\"articleSection\":[\"Artificial Intelligence\",\"Business AI\",\"Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/\",\"url\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/\",\"name\":\"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global - SAP MENA Press Room\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg\",\"datePublished\":\"2025-07-31T04:05:41+00:00\",\"dateModified\":\"2025-07-31T05:46:34+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/mena\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/mena\/#website\",\"url\":\"https:\/\/news.sap.com\/mena\/\",\"name\":\"SAP MENA Press Room\",\"description\":\"News about SAP MENA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/mena\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\",\"name\":\"SAP MENA News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"SAP MENA News\"},\"url\":\"https:\/\/news.sap.com\/mena\/author\/husaintamimi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global - SAP MENA Press Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/","og_locale":"en_US","og_type":"article","og_title":"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global","og_description":"\u00a0RSG was first in Middle East and Africa \u2013 North region to roll out SAP\u2019s Joule AI for Human Capital Management Successful deployment of Joule...","og_url":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/","og_site_name":"SAP MENA Press Room","article_published_time":"2025-07-31T04:05:41+00:00","article_modified_time":"2025-07-31T05:46:34+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg","type":"image\/jpeg"}],"author":"SAP MENA News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SAP MENA News","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/"},"author":{"name":"SAP MENA News","@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf"},"headline":"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global","datePublished":"2025-07-31T04:05:41+00:00","dateModified":"2025-07-31T05:46:34+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/"},"wordCount":664,"image":{"@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg","keywords":["Artificial Intelligence","Business AI","Joule","Tourism"],"articleSection":["Artificial Intelligence","Business AI","Industries"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/","url":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/","name":"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global - SAP MENA Press Room","isPartOf":{"@id":"https:\/\/news.sap.com\/mena\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg","datePublished":"2025-07-31T04:05:41+00:00","dateModified":"2025-07-31T05:46:34+00:00","author":{"@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf"},"breadcrumb":{"@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#primaryimage","url":"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg","contentUrl":"https:\/\/news.sap.com\/mena\/files\/2025\/07\/31\/RSG4.jpg","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/mena\/2025\/07\/saps-ai-powered-copilot-joule-deployed-at-red-sea-global\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/mena\/"},{"@type":"ListItem","position":2,"name":"SAP\u2019s AI-powered copilot, Joule, deployed at Red Sea Global"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/mena\/#website","url":"https:\/\/news.sap.com\/mena\/","name":"SAP MENA Press Room","description":"News about SAP MENA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/mena\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf","name":"SAP MENA News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"SAP MENA News"},"url":"https:\/\/news.sap.com\/mena\/author\/husaintamimi\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/posts\/2796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/users\/780"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/comments?post=2796"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/posts\/2796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/media\/2802"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/media?parent=2796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/categories?post=2796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/tags?post=2796"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/sapn-display?post=2796"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/sapn-type?post=2796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}