{"id":2907,"date":"2026-04-01T08:52:09","date_gmt":"2026-04-01T08:52:09","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2907"},"modified":"2026-04-01T08:52:09","modified_gmt":"2026-04-01T08:52:09","slug":"sap-renames-sap-emarsys-solution-to-sap-engagement-cloud","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/","title":{"rendered":"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud"},"content":{"rendered":"

New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026<\/h2>\n

April 1, 2026 <\/strong>\u2014 SAP SE<\/a> (NYSE: SAP) announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud<\/strong><\/a> reflecting SAP\u2019s strategy to make engagement a core enterprise capability across the SAP portfolio.<\/p>\n

SAP is recognized in the 2026 Gartner\u00ae Magic Quadrant™ for Personalization Engines. SAP Engagement Cloud now brings SAP\u2019s trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.<\/p>\n

SAP Engagement Cloud also incorporates AI\u2011enabled insight to support responsible, efficient scaling of personalized engagement.<\/p>\n

The announcement is supported by new data in the SAP UAE Engagement Index Report<\/a> highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.<\/p>\n

As part of this evolution, SAP also announced SAP Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating\u2011 across multiple brands, regions, and teams.<\/p>\n

\u201cThis approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,\u201d said Joanna Milliken, Head of SAP Engagement Cloud.<\/strong><\/p>\n

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.<\/p>\n

\u201cBusinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,\u201d said Marwan Zeineddine, Managing Director, SAP UAE<\/strong>. \u201cOrganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, SAP Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.\u201d<\/p>\n

\"\"<\/p>\n

Existing capabilities of the SAP Emarsys solution remain available within SAP Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. SAP Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through SAP\u2019s innovation road map.<\/p>\n

– Ends –<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 April 1, 2026 \u2014 SAP SE (NYSE: SAP) announced…<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3842659],"tags":[5562746,5562850,5562109,52204],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2907","post","type-post","status-publish","format-standard","hentry","category-cloud","tag-emarsys","tag-engagement-cloud","tag-survey","tag-uae","sapn-type-press-release"],"yoast_head":"\nSAP Renames SAP Emarsys Solution to SAP Engagement Cloud - SAP MENA Press Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud\" \/>\n<meta property=\"og:description\" content=\"New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 April 1, 2026 \u2014 SAP SE (NYSE: SAP) announced...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP MENA Press Room\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T08:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-SAP-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SAP MENA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAP MENA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\"},\"author\":{\"name\":\"SAP MENA News\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"headline\":\"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud\",\"datePublished\":\"2026-04-01T08:52:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\"},\"wordCount\":460,\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-SAP-02-683x1024.jpg\",\"keywords\":[\"Emarsys\",\"Engagement Cloud\",\"Survey\",\"UAE\"],\"articleSection\":[\"Cloud\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\",\"url\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\",\"name\":\"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud - 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