SAP partner NEO Business Partners has specialized in mobile CRM solutions for nine years now. At the company’s conference in Cologne, it not only unveiled new products from SAP for customer service, plant maintenance, and sales and distribution, it also presented its own solutions such as NEO Mobile Suite based on SAP NetWeaver Mobile 7.1.
At the partner exhibition and in a total of 37 presentations and seven technical workshops, visitors had the opportunity to find out about new products or glean information from customer stories. Here, the focus was on the two software powerhouses SAP and Microsoft, who both provide CRM solutions independently of one another. For example, hygiene specialist Schülke & Mayr reported on its upgrade from SAP CRM 4.0 including Mobile Sales to SAP CRM 7.0 with Web user interface and Adobe Interactive Forms. For its part, Microsoft revealed its experiences, stumbling blocks, and integration scenarios in implementing Microsoft CRM at companies that deploy SAP.
At the end of the conference’s first day, the two software giants engaged in a duel over the better product – SAP CRM or Microsoft Dynamics CRM?
There was soon a general consensus that SAP CRM offers greater functionality, such as variant configuration, the option of integrating specially developed industry solutions, and determination rules for prices and sales bills of materials. The Microsoft product, on the other hand, has the advantage that the hybrid client makes working offline more effective, because you can access a large data set even without an Internet connection. Microsoft Outlook, which is standard in practically every organization, is also easy to integrate.
However, if you need your CRM solution to be closely dovetailed with your ERP software – for example, with other processes such as financial planning and accounting – then SAP is your better bet.