A symbol of prosperity and independence, the car embodies the dream of adventure and discovery of the big wide world. As the road movies of the sixties and seventies secured its mythical status, the car became interwoven with our identity. Keeping on the move became a way of life. Passing your driving test is still a rite of passage. Freedom is an open road.
Now the future hardly looks so optimistic: Oil reserves are running out. There is increasing demand for cars in newly prosperous countries such as China and India. Our cities are gridlocked. And cars are known to have an impact on the environment. We pin our hopes on hydrogen cars, hybrid cars, electric cars, whatever cars – as long as we can carry on as before. If we give up our cars, we’ll be trapped in one place with no means of escape. What will be left of our freedom? Or is there another way?
Free download: The complete article in SAP SPECTRUM Issue 1 | 2011.