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More Chinese Businesses Choose SAP to Help Optimize Digital HR Strategies

Press Release | March 7, 2018 by SAP News

SOUTH SAN FRANCISCO SAP SE (NYSE: SAP) today announced that theme park and resort operator Chimelong Group, bakery and food brand KENGEE and retailer MINISO have selected SAP SuccessFactors solutions for human capital management to help drive digital transformation in the workplace.

“It’s exciting to see continued momentum around the globe with companies who recognize the power of SAP for the way we can uniquely address their business transformation needs across all systems,” SAP SuccessFactors President Greg Tomb said. “And of course, we see that people are at the center of all successful businesses, as companies focus on connecting their own people experience to their desired customer experience. We continue to innovate our solutions to provide that best-in-class HR experience demanded today in businesses across industries.”

These companies are among the latest to choose SAP SuccessFactors solutions to help streamline HR operations and deliver the world-class workforce experience today’s employees expect:

  • Chimelong Group Co. Ltd. is a leading brand in China’s tourism industry that owns and operates theme parks and leisure entertainment businesses. The company selected SAP SuccessFactors and SAP Hybris solutions to help build a modern operation for HR, sales and marketing. Chimelong will use SAP S/4HANA as the foundation platform for its digital transformation and will develop a digital boardroom solution to provide executives with real-time information across the entire operation.
  • KENGEE is a bakery and food brand in China that chose SAP SuccessFactors, SAP Hybris Commerce, SAP Hybris Marketing, and SAP Ariba solutions along with SAP S/4HANA to support its rapid regional expansion and to help it become an efficient, real-time organization. These solutions will help provide an end-to-end HR system, create an omnichannel marketing platform, centralize group procurement and further integrate its financial and operational departments.
  • MINISO Co. Ltd. is a Japanese designer brand headquartered in China with more than 2,400 stores in over 60 countries. The company chose SAP SuccessFactors solutions to help optimize performance management and enable HR self-service capabilities. MINISO also selected SAP S/4HANA as a core platform to enable business operations and the SAP Hybris Cloud for Customer solution to help provide customer-specific personalized design, support sales revenue growth and gain market share. With these SAP solutions, MINISO aims to achieve digital transformation and establish a new retail model.

These companies join more than 6,400 global organizations in 193 countries leveraging SAP SuccessFactors solutions to prioritize employees and empower them to succeed. As digital transformation continues to be critical to the success of today’s increasingly global workforce, more organizations are depending on leading SAP SuccessFactors solutions to provide exceptional employee experiences and optimize HR strategies.

For more information, visit the SAP SuccessFactors solutions website and the SAP News Center. Follow SAP on Twitter at @SuccessFactors and @sapnews.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 378,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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