From fitness bands to brain activity-sensing headbands, wearable technology was one hot topic at Mobile World Congress 2015 (MWC), held March 2-5 in Barcelona with 86,000 visitors.
The wearables market is forecasted to grow from 22 million devices in 2014 to 135 million by 2018, according to research firm CCS Insight. By some estimates, wearable adoption is increasing at five times the rate for mobile phones.
Industry players joined host Brent Blum, Wearable Technology Lead, Accenture, on stage at MWC for a panel discussion about the implications of these trends and demonstrations of the latest innovations in wearables.
Fitbit makes health social
Fitness bands make up the fastest growing segment of the wearables market. But is this just a fad? Gareth Jones, VP & GM EMEA Sales, Fitbit, shed light on what’s driving this emerging market. Jones explained that manufacturers have only come to realize in recent years that the products must be easy to use and they must be able to integrate into the consumer’s life. “The minute it makes a difference in your life, that’s when you don’t leave home without it,” said Jones.
Fitbit used the occasion of MWC to put the spotlight on two of its latest products: the Fitbit Charge HR, used to measure heart rate, and Fitbit Surge, an advanced smartwatch that tracks training activities. The company reports having tremendous success with its campaigns, like Fitbit challenges and corporate wellness programs. Jones said that the social element and gamification of the challenges has given the brand its stickiness in the fitness band market segment.
Pebble Time Watch puts time in context
A showcase highlighting SAP’s real-time predictive maintenance scenario was on display at the SAP booth in Hall 6 at MWC. SAP showed the demo with a prototype of the Samsung Gear S smartwatch, pictured above.
If you weren’t able to attend this panel event, you can still follow the conversation and see pictures of these products on Twitter at #MWC15WEAR
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