At SAP, social engagement is part of our company vision. Everything we do – from developing software to connecting companies though our network – is done to advance our mission of helping the world run better and improving people’s lives.
Sound too altruistic? Not so fast. There’s also three compelling business reasons why every company should have a purpose and actively encourage social engagement among employees.
The One4 Project is an extension of SAP’s vision to help the world run better and improve people’s lives. It’s an easy concept really: The One4 Project symbolizes the exponential power of one by encouraging people to download the Imagine Dragons’ newly released song “I Was Me,” now available exclusively on iTunes worldwide at iTunes.com/IWasMe. Apple, KIDinaKORNER/Interscope, and Imagine Dragons will donate their respective proceeds to the UN Refugee Agency (UNHCR). Further, SAP will also donate USD 10 cents for every download up to the first 5 million downloads from iTunes.
Since it launched on October 12, the social media response, particularly on Twitter, has been amazing. People of all ages from around the globe are not only downloading “I Was Me” from iTunes, but posting their images on Twitter, Facebook and Instagram alongside the thousands of other people who are eager to show that they too we are #One4 changing the world – one person, one act and one download at a time.
Personally, I am #One4 YOU — spreading the world, driving change and caring about the hundreds of thousands of people who just like you and me, want a safe world for us to live. What are you #One4?
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