The buzz: “Surround yourself with partners who are better than you are.” (David Ogilvy)
Is your company treating your ecosystem merely as vendors to squeeze and channels to push, instead of as agile partners to co-innovate with you?
Reality check: Small and medium organizations in your ecosystem can bring a different kind of value to innovation than you get from start-ups and powerful companies.
What are the challenges and opportunities of expanding your innovation capabilities to your partner network?
The experts speak.
Professor Wim Vanhaverbeke, Hasselt University: “The success of electric cars hinges on the successful alignment of the entire electric-car ecosystem. Uncoordinated investment in the individual pieces is … failure.” (Ron Adner)
Charles Bennett, SAP: “I have made this letter longer than usual because I lack the time to make it shorter.” (Blaise Pascal)
Alejandro Pifarré, SAP: “All of us are smarter than any of us.” (Tim Brown)
Join us for Partnering-Up: Innovating through Your Ecosystem.