Path to Success: Sell-Design-Build vs. Design-Build-Sell?

Radiocasts | January 2, 2014 by Bonnie D. Graham

Today’s buzz: First things first. You’re a startup with a game-changing idea. How do you proceed: design and build before you sell it, or sell the vision before spending resources to design and build? Quoting the Bard, “Aye, there’s the rub.” Perhaps you simply need the agility to switch between both development modes, depending on each real-life scenario. The experts speak.

James Sinclair, EnterpriseJungle: “’Sell-Design-Build’ is an invaluable model allowing a startup valuable time to validate their business case prior to engineering. Sell-Design-Build vs. failing by building a product no one wants.”

Jan-Kees Buenen, SynerScope: “The more your product will create a paradigm shift, the more you may have to design and build some of it up front to create sufficient trust for your vision.”

Kaustav Mitra, SAP: “I have not failed. I’ve just found 10,000 ways that won’t work” (Thomas A. Edison).

Join us for the Path to Success: Sell-Design-Build vs. Design-Build-Sell?

Tags: , , , ,

Leave a Reply