{"id":1046,"date":"2022-08-18T16:05:33","date_gmt":"2022-08-18T16:05:33","guid":{"rendered":"https:\/\/news.sap.com\/poland\/?p=1046"},"modified":"2024-09-12T08:05:42","modified_gmt":"2024-09-12T08:05:42","slug":"sap-story-carrefour-wspiera-doswiadczenia-e-konsumentow","status":"publish","type":"post","link":"https:\/\/news.sap.com\/poland\/2022\/08\/sap-story-carrefour-wspiera-doswiadczenia-e-konsumentow\/","title":{"rendered":"Carrefour wspiera do\u015bwiadczenia e-konsument\u00f3w"},"content":{"rendered":"

Wed\u0142ug prognoz Research and Markets<\/a> wielko\u015b\u0107 globalnego rynku spo\u017cywczego online wyniesie 2 158,53 mld USD do 2030 roku, osi\u0105gaj\u0105c roczny wska\u017anik wzrostu na poziomie 25,3 proc. Cho\u0107 sklepy stacjonarne nadal pozostaj\u0105 kluczowym kana\u0142em dost\u0119pu do artyku\u0142\u00f3w \u017cywno\u015bciowych, to dla przyk\u0142adu w Polsce jedzenie znajduje si\u0119 obecnie w pierwszej dziesi\u0105tce produkt\u00f3w najcz\u0119\u015bciej kupowanych przez internet \u2013 8 proc. (raport MR&MRS e-Commerce<\/a>). Chc\u0105c dostosowa\u0107 si\u0119 do rosn\u0105cych potrzeb konsument\u00f3w w zakresie atrakcyjnych i intuicyjnych cyfrowych do\u015bwiadcze\u0144 zakupowych, wielu sprzedawc\u00f3w poddaje si\u0119 transformacji. Tak te\u017c by\u0142o w przypadku marki Carrefour, kt\u00f3ra przy u\u017cyciu narz\u0119dzi SAP stworzy\u0142a sp\u00f3jny ekosystem handlu elektronicznego.\u00a0<\/strong><\/h4>\n

Jak dowodzi raport \u201eCyfrowa w\u0119dr\u00f3wka w chmury. Mened\u017cerzy o chmurze w Polsce i regionie CEE\u201d<\/a> z narz\u0119dzi do optymalizacji obszaru customer experience w \u015brodowisku cloud IT korzysta ju\u017c 41 proc. polskich przedsi\u0119biorstw. O wzrost efektywno\u015bci w tym zakresie walcz\u0105 tak\u017ce zagraniczne firmy, takie jak Carrefour Belgium \u2013 celem sp\u00f3\u0142ki jest pozycja \u015bwiatowego lidera w dziedzinie handlu elektronicznego artyku\u0142ami spo\u017cywczymi. By to osi\u0105gn\u0105\u0107, sie\u0107 supermarket\u00f3w zdecydowa\u0142a si\u0119 zast\u0105pi\u0107 niesp\u00f3jny krajobraz e-commerce jedn\u0105, przyjazn\u0105 dla u\u017cytkownika platform\u0105 zakupow\u0105. Firma wdro\u017cy\u0142a rozwi\u0105zania SAP Commerce Cloud oraz SAP Customer Data Cloud, w efekcie notuj\u0105c wy\u017cszy wsp\u00f3\u0142czynnik konwersji (customer conversion rate), wi\u0119cej transakcji online, a tak\u017ce zwi\u0119kszony ruch na stronie internetowej. Za spraw\u0105 szybkiego i intuicyjnego do\u015bwiadczenia cyfrowego konsumenci mog\u0105 wybiera\u0107 spo\u015br\u00f3d oko\u0142o 30 000 artyku\u0142\u00f3w oraz zamawia\u0107 produkty z mo\u017cliwo\u015bci\u0105 dostawy lub odbioru w sklepie.<\/p>\n

\n

Carrefour kontynuuje swoj\u0105 transformacj\u0119 w kierunku rozwi\u0105za\u0144 opartych na chmurze i migracji r\u00f3\u017cnych technologii do modelu \u201eOne Carrefour\u201d. Obecnie istniej\u0105 podstawy do stworzenia przysz\u0142o\u015bciowego ekosystemu wykorzystuj\u0105cego rozwi\u0105zania SAP – Cl\u00e9ment Pecheur, IT E-Commerce Team Leader, Carrefour Belgium NV<\/p>\n<\/blockquote>\n

Sp\u00f3jna platforma handlowa to tak\u017ce droga Carrefour do osi\u0105gni\u0119cia odporno\u015bci biznesowej poprzez mo\u017cliwo\u015b\u0107 b\u0142yskawicznego reagowania na szybko zmieniaj\u0105ce si\u0119 oczekiwania klient\u00f3w. Scalenie r\u00f3\u017cnych stron internetowych i aplikacji mobilnych w ramach jednego rozwi\u0105zania oznacza efektywniejsze zakupy \u2013 chocia\u017cby lepsze filtrowanie produkt\u00f3w mi\u0119dzy innymi dzi\u0119ki zintegrowanemu zarz\u0105dzaniu informacjami o towarach. Poziom oferowanego customer experience wp\u0142ywa te\u017c bezpo\u015brednio na decyzje kupuj\u0105cych. Wed\u0142ug najnowszych danych CGS obecnie 30 proc. klient\u00f3w jest sk\u0142onnych zap\u0142aci\u0107 wi\u0119cej za doskona\u0142\u0105 obs\u0142ug\u0119, co stanowi wzrost o 6 proc. w stosunku do roku 2019 roku.<\/p>\n

\n

Klienci oczekuj\u0105, \u017ce proces zakupu w sieci b\u0119dzie szybki i bezproblemowy niezale\u017cnie od pory dnia czy okoliczno\u015bci, a tak\u017ce urz\u0105dzenia. Spe\u0142nienie tych warunk\u00f3w przes\u0105dza o przewadze konkurencyjnej oraz zwi\u0119ksza poziom lojalno\u015bci konsument\u00f3w wobec marki. Carrefour Belgium uda\u0142o si\u0119 przekszta\u0142ci\u0107 wizj\u0119 sp\u00f3jnej platformy handlu elektronicznego w rzeczywisto\u015b\u0107. By usprawni\u0107 sprzeda\u017c i dotrzyma\u0107 kroku dynamicznym zmianom rynkowym, firma postawi\u0142a na stabilne \u015brodowisko chmurowe. Dzi\u0119ki zintegrowanemu rozwi\u0105zaniu sie\u0107 mo\u017ce lepiej pozna\u0107 swoich klient\u00f3w i z odpowiednim wyprzedzeniem reagowa\u0107 na ich potrzeby – Dorota Zaremba, dyrektorka sprzeda\u017cy ds. sektora M\u015aP, wiceprezeska zarz\u0105du SAP Polska<\/p>\n<\/blockquote>\n

Coraz wi\u0119cej marek zaczyna definiowa\u0107 si\u0119 poprzez do\u015bwiadczenia, kt\u00f3re zapewniaj\u0105 swoim klientom. Co wi\u0119cej, jak wskazuje raport CX Drivers, firmy nie rywalizuj\u0105 ju\u017c pod wzgl\u0119dem customer experience tylko z konkurentami w ramach danej bran\u017cy, ale ze wszystkimi podmiotami, z kt\u00f3rymi ich odbiorcy wchodz\u0105 w interakcje.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wed\u0142ug prognoz Research and Markets wielko\u015b\u0107 globalnego rynku spo\u017cywczego online wyniesie 2 158,53 mld USD do 2030 roku, osi\u0105gaj\u0105c roczny wska\u017anik wzrostu na poziomie 25,3…<\/p>\n","protected":false},"author":863,"featured_media":1855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4533504,5567138,4534807,5567134,5567135],"tags":[5567013,10,5567193,5567163,5566997,5567219],"sapn-display":[5567129,4532314,5567127],"sapn-type":[4534695],"class_list":["post-1046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chmura","category-crm-i-customer-experience","category-klient","category-zarzadzanie-finansami","category-zarzadzanie-wydatkami","tag-carrefour","tag-cloud","tag-customer-experience","tag-sap-commerce-cloud","tag-sap-story","tag-zakupy-online","sapn-display-prasowa-hero","sapn-display-topic-hero","sapn-display-prasowa-spotlight","sapn-type-informacja-prasowa"],"yoast_head":"\nCarrefour wspiera do\u015bwiadczenia e-konsument\u00f3w - 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