{"id":1135,"date":"2023-04-18T09:17:58","date_gmt":"2023-04-18T09:17:58","guid":{"rendered":"https:\/\/news.sap.com\/poland\/?p=1135"},"modified":"2024-09-12T08:02:01","modified_gmt":"2024-09-12T08:02:01","slug":"sap-story-swarovski-przenosi-luksus-do-chmury","status":"publish","type":"post","link":"https:\/\/news.sap.com\/poland\/2023\/04\/sap-story-swarovski-przenosi-luksus-do-chmury\/","title":{"rendered":"Swarovski przenosi luksus do chmury"},"content":{"rendered":"
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Wed\u0142ug danych Statista, globalny rynek luksusowej bi\u017cuterii w 2022 roku by\u0142 wart 28 mld euro, a luksusowych zegark\u00f3w \u2013 52 mld euro. W\u015br\u00f3d topowych marek wiele jest tzw. love brands, charakteryzuj\u0105cych si\u0119 du\u017c\u0105 wra\u017cliwo\u015bci\u0105 na zainteresowania odbiorc\u00f3w oraz na ich wygod\u0119 w procesie zakupowym. Firma Swarovski, \u015bwiatowa marka bi\u017cuterii i akcesori\u00f3w, wybra\u0142a rozwi\u0105zania RISE with SAP oraz SAP Commerce Cloud, by upro\u015bci\u0107 z\u0142o\u017cone procesy w CX, obni\u017cy\u0107 koszty i zwi\u0119kszy\u0107 wydajno\u015b\u0107.<\/strong><\/p>\n<\/div>\n<\/div>\n

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Jednym z g\u0142\u00f3wnych wyzwa\u0144 sektora d\u00f3br luksusowych jest adresowanie stale zmieniaj\u0105cych si\u0119 potrzeb klient\u00f3w i zapewnienie im odpowiednich do\u015bwiadcze\u0144 konsumenckich. Jedn\u0105 z dr\u00f3g do optymalizacji proces\u00f3w biznesowych i dopasowania oferty do oczekiwa\u0144 odbiorc\u00f3w jest transformacja biznesowa w chmurze. W\u0142a\u015bnie ten proces wdra\u017ca w tej chwili firma Swarovski \u2013 zesp\u00f3\u0142 przenosi do chmury swoj\u0105 kompletn\u0105 infrastruktur\u0119 IT zbudowan\u0105 na oprogramowaniu SAP oraz \u015brodowisko handlu elektronicznego.<\/div>\n<\/div>\n<\/div>\n
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Od 1895 roku to\u017csamo\u015b\u0107 firmy Swarovski okre\u015bla mistrzostwo w obr\u00f3bce kryszta\u0142\u00f3w jej za\u0142o\u017cyciela, Daniela Swarovskiego. Jego nies\u0142abn\u0105cy entuzjazm dla innowacyjno\u015bci i r\u0119kodzie\u0142a zapewni\u0142 marce pozycj\u0119 jednego z najwa\u017cniejszych na \u015bwiecie producent\u00f3w bi\u017cuterii i akcesori\u00f3w. Firma Swarovski zatrudnia ponad 20 000 os\u00f3b na ca\u0142ym \u015bwiecie, a jej kolekcje s\u0105 prezentowane w ponad 2 800 sklepach w oko\u0142o 170 krajach. Strategiczne partnerstwo z SAP wspiera strategi\u0119 LUXignite firmy Swarovski, kt\u00f3rej celem jest ugruntowanie jej pozycji w przestrzeni d\u00f3br luksusowych i rozszerzenie obecno\u015bci na rynku drobnej bi\u017cuterii.<\/div>\n<\/div>\n<\/div>\n
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Innowacje w po\u0142\u0105czeniu z naszym wyj\u0105tkowym know-how w tworzeniu pi\u0119knych produkt\u00f3w, kt\u00f3re przynosz\u0105 naszym klientom rado\u015b\u0107, le\u017c\u0105 u podstaw wszystkiego, co robimy. Cieszymy si\u0119, \u017ce wraz z naszymi partnerami z SAP wzmocnimy technologiczne zaplecze naszego biznesu i do\u015bwiadczenia klient\u00f3w, aby wdro\u017cy\u0107 nasz\u0105 strategi\u0119 LUXignite \u2013 m\u00f3wi Lea Sonderegger, Chief Digital Officer w firmie Swarovski.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n

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Love brand \u0142atwiej prowadzi\u0107 przy wsparciu chmury<\/h3>\n<\/div>\n<\/div>\n
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RISE with SAP umo\u017cliwi firmie Swarovski realizacj\u0119 strategii transformacji biznesowej w chmurze. Celem organizacji jest r\u00f3wnie\u017c zapewnienie sobie solidnej jak i bezpiecznej cyfrowej podstawy pod skalowanie dzia\u0142alno\u015bci oraz przyspieszenie wprowadzania innowacyjnych rozwi\u0105za\u0144 i proces\u00f3w. SAP Commerce Cloud oferuje natomiast rozwi\u0105zania do kultywowania wyj\u0105tkowej lojalno\u015bci klient\u00f3w firmy Swarovski we wszystkich punktach styku z mark\u0105 oraz wprowadzania innowacji w obszarze do\u015bwiadczenia konsument\u00f3w. Partnerstwo Swarovski i SAP trwa ponad 40 lat. W tym kolejnym rozdziale wsp\u00f3\u0142pracy, SAP b\u0119dzie wspiera\u0107 127-letniej firm\u0119 w cyfrowej transformacji w chmurze.<\/div>\n<\/div>\n<\/div>\n
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Wyj\u0105tkowe do\u015bwiadczenie Klienta to czynnik charakteryzuj\u0105cy sektor d\u00f3br luksusowych. Jako Klientka marki Swarovski z przyjemno\u015bci\u0105 obserwuj\u0119 rozw\u00f3j innowacji w wielu obszarach dzia\u0142alno\u015bci tej firmy, w szczeg\u00f3lno\u015bci tam, gdzie ma to bezpo\u015bredni wp\u0142yw na jako\u015b\u0107 produkt\u00f3w oraz anga\u017cowanie i obs\u0142ug\u0119 konsument\u00f3w. Podobnie, jak markom z sektora d\u00f3br luksusowych, nam w SAP r\u00f3wnie\u017c zale\u017cy na budowaniu trwa\u0142ych, d\u0142ugofalowych relacji ze swoimi Klientami. Chcemy adresowa\u0107 potrzeby i wyzwania firm na r\u00f3\u017cnych etapach rozwoju. Transformacja biznesowa w chmurze w\u0142a\u015bnie to umo\u017cliwia. Wi\u0119ksze organizacje, korzystaj\u0105ce od lat z rozwi\u0105za\u0144 SAP, takie jak Swarovski, transformuj\u0105 si\u0119 w ramach programu RISE with SAP. Dla \u015bredniej wielko\u015bci przedsi\u0119biorstw, kt\u00f3re chc\u0105 szybko i efektywnie kosztowo rozpocz\u0105\u0107 korzystanie z rozwi\u0105za\u0144 SAP, by w oparciu o nie skalowa\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107, wprowadzili\u015bmy na rynek ofert\u0119 GROW with SAP \u2013 komentuje Dorota Zaremba, wiceprezeska SAP Polska.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Wed\u0142ug danych Statista, globalny rynek luksusowej bi\u017cuterii w 2022 roku by\u0142 wart 28 mld euro, a luksusowych zegark\u00f3w \u2013 52 mld euro. W\u015br\u00f3d topowych marek…<\/p>\n","protected":false},"author":863,"featured_media":1737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4533504,5567138,4534807,5567132],"tags":[4539130,5566969,5567163,5566997,5567048],"sapn-display":[5567129,4532314,5567127],"sapn-type":[4534695],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chmura","category-crm-i-customer-experience","category-klient","category-planowanie-zasobow-przedsiebiorstwa","tag-cloudchmura","tag-rise-with-sap","tag-sap-commerce-cloud","tag-sap-story","tag-swarovski","sapn-display-prasowa-hero","sapn-display-topic-hero","sapn-display-prasowa-spotlight","sapn-type-informacja-prasowa"],"yoast_head":"\nSwarovski przenosi luksus do chmury - SAP Poland Centrum Wiadomo\u015bci<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/poland\/2023\/04\/sap-story-swarovski-przenosi-luksus-do-chmury\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swarovski przenosi luksus do chmury\" \/>\n<meta property=\"og:description\" content=\"Wed\u0142ug danych Statista, globalny rynek luksusowej bi\u017cuterii w 2022 roku by\u0142 wart 28 mld euro, a luksusowych zegark\u00f3w \u2013 52 mld euro. 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