{"id":1548,"date":"2023-10-03T09:10:23","date_gmt":"2023-10-03T09:10:23","guid":{"rendered":"https:\/\/news.sap.com\/poland\/?p=1548"},"modified":"2024-09-12T07:57:01","modified_gmt":"2024-09-12T07:57:01","slug":"sap-story-pandora-rozpoczyna-transformacje-erp-z-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/poland\/2023\/10\/sap-story-pandora-rozpoczyna-transformacje-erp-z-sap\/","title":{"rendered":"Pandora rozpoczyna transformacj\u0119 ERP z SAP"},"content":{"rendered":"
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Prognozy raportu Deloitte<\/u><\/a> pokazuj\u0105, \u017ce do 2025 roku za po\u0142ow\u0119 globalnej konsumpcji d\u00f3br luksusowych b\u0119d\u0105 odpowiedzialni millenialsi i przedstawiciele pokolenia Z. To grupa, kt\u00f3ra u\u017cywa kilku kana\u0142\u00f3w zakupowych, a relacje z mark\u0105 s\u0105 dla niej cz\u0119sto kluczowe podczas decyzji. St\u0105d rosn\u0105ca si\u0142a strategii omnichannel \u2013 zaplanowanej \u015bcie\u017cki zakupowej klienta, kt\u00f3ra usp\u00f3jnia jego do\u015bwiadczenie niezale\u017cnie od kana\u0142u zakupu. Pandora, najwi\u0119ksza na \u015bwiecie marka bi\u017cuterii, wybra\u0142a \u00a0jako jedno z rozwi\u0105za\u0144 wspieraj\u0105cych rozw\u00f3j omnichannel oraz proces cyfryzacji.<\/strong><\/div>\n
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Znaczenie firm z bran\u017cy d\u00f3br luksusowych wida\u0107 po liczbach: 15 firm, o sprzeda\u017cy d\u00f3br luksusowych przekraczaj\u0105cej 5 mld USD, stanowi\u0142o ponad dwie trzecie ca\u0142kowitej sprzeda\u017cy Top 100 d\u00f3br luksusowych w 2021 r. (\u017ar\u00f3d\u0142o: Deloitte). 100 najwi\u0119kszych na \u015bwiecie firm z tej bran\u017cy wygenerowa\u0142o w roku obrotowym 2021 przychody w wysoko\u015bci 305 mld USD. To silne marki detaliczne, w\u015br\u00f3d kt\u00f3rych panuje wysoka konkurencyjno\u015b\u0107, a obs\u0142uga klienta musi uwzgl\u0119dnia\u0107 zmieniaj\u0105ce si\u0119 spos\u00f3b my\u015blenia konsument\u00f3w.<\/div>\n
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Wszystko dost\u0119pne wsz\u0119dzie i przez ca\u0142y czas<\/strong><\/p>\n<\/div>\n<\/div>\n

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Bi\u017cuteria Pandora jest sprzedawana w ponad 100 krajach za po\u015brednictwem 6 400 punkt\u00f3w sprzeda\u017cy, w tym ponad 2 400 sklep\u00f3w koncepcyjnych. Pandora swoj\u0105 bi\u017cuteri\u0119 projektuje, produkuje i sprzedaje, a jej strategia rozwoju jest ambitna: bycie najwi\u0119ksz\u0105 i najbardziej po\u017c\u0105dan\u0105 mark\u0105 na rynku przyst\u0119pnej cenowo bi\u017cuterii. T\u0119 strategi\u0119 firma chce zrealizowa\u0107 do 2026 roku za pomoc\u0105 holistycznej strategii cyfryzacji obejmuj\u0105cej wszystkie operacje Pandory. Jednym z jej kluczowych element\u00f3w jest wdro\u017cenie przyst\u0119pnego systemu ERP na bazie rozwi\u0105zania SAP S\/4HANA Cloud.<\/div>\n<\/div>\n<\/div>\n
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\u201eG\u0142\u00f3wnym celem transformacji ERP b\u0119d\u0105 finanse, zaplecze magazynowe oraz kompleksowe procesy biznesowe odzwierciedlaj\u0105ce do\u015bwiadczenie klienta. Dzi\u0119ki SAP S\/4HANA for Retail, SAP Customer Activity Repository (CAR) i SAP Business Technology Platform (BTP) oraz innym cyfrowym usprawnieniom przewidzianym w ramach naszej strategii cyfryzacji, b\u0119dziemy w stanie zaoferowa\u0107 klientom takie same do\u015bwiadczenia na ca\u0142ym \u015bwiecie. Gdy system zostanie w pe\u0142ni wdro\u017cony, szczeg\u00f3\u0142y wysy\u0142ki i dost\u0119pno\u015b\u0107 nie b\u0119d\u0105 ju\u017c zale\u017ce\u0107 od tego, gdzie na \u015bwiecie znajduje si\u0119 klient. A system poka\u017ce dost\u0119pno\u015b\u0107 bi\u017cuterii i indywidualne sugestie dotycz\u0105ce tego, jakie elementy kupi\u0107, bez wzgl\u0119du na to, sk\u0105d b\u0119dziemy chcieli wykona\u0107 zakupy\u201d \u2013 m\u00f3wi David Walmsley, Chief Digital & Technology Officer, Pandora.<\/p>\n<\/blockquote>\n

Pe\u0142ne wdro\u017cenie nowego systemu umo\u017cliwi Pandorze oferowanie swoim klientom wielokana\u0142owego do\u015bwiadczenia z p\u0142ynnymi transakcjami i interakcjami zar\u00f3wno online jak i w sklepach. Klienci Pandory b\u0119d\u0105 mogli zobaczy\u0107 stany magazynowe w czasie rzeczywistym i unikn\u0105\u0107 sytuacji, w kt\u00f3rych dane o produkcie r\u00f3\u017cni\u0105 si\u0119 od siebie w trzech obecnie niezsynchronizowanych systemach. Ca\u0142o\u015b\u0107 zostanie usprawniona przez procesy: click & collect, zakupy online i mo\u017cliwy odbi\u00f3r w sklepie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\u201eWgl\u0105d w dzia\u0142ania prowadzone w r\u00f3\u017cnych kana\u0142ach sprzeda\u017cy musi by\u0107 po pierwsze \u0142atwy, po drugie wspierany przez narz\u0119dzia predykcyjne, kt\u00f3re bazuj\u0105 m.in. na analizie trend\u00f3w sprzeda\u017cowych. To dwa elementy modelu omnichannel, kt\u00f3re wp\u0142ywaj\u0105 na mo\u017cliwo\u015b\u0107 podejmowania optymalnych decyzji. Strategia wielokana\u0142owego dotarcia do klient\u00f3w, realizowana z wykorzystaniem portfolio SAP Customer Experience oraz SAP Business One, obejmuje wsp\u00f3\u0142prac\u0119 narz\u0119dzi sprzeda\u017cy online i offline, gromadzenia i analizowania danych klienckich, ujednolicenie program\u00f3w rabatowych i lojalno\u015bciowych, a tak\u017ce koordynacj\u0119 stan\u00f3w magazynowych w sytuacji znacznego rozproszenia danych\u201d \u2013 podkre\u015bla Marcin Zielonka, SAP Customer Experience Senior Sales Executive w SAP Polska.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n

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Specjali\u015bci McKinsey w jednym ze swoich opracowa\u0144<\/u><\/a> podkre\u015blaj\u0105, \u017ce strategia omnichannel jest w tej chwili jednym z trzech fundament\u00f3w wsp\u00f3\u0142czesnego sprzedawcy detalicznego. Drugim jest opracowanie oferty us\u0142ug sp\u00f3jnej z ofert\u0105 produktow\u0105, odpowiadaj\u0105cej na niezaspokojone potrzeby us\u0142ugowe lojalnej bazy klient\u00f3w. Trzecim fundamentem jest stworzenie fizycznych lub cyfrowych zasob\u00f3w s\u0142u\u017c\u0105cych celom B2C lub B2B. Dostosowany do trzech filar\u00f3w model monetyzacji mo\u017ce zapewni\u0107 lepsze wyniki finansowe, a tak\u017ce umo\u017cliwi\u0107 odzyskanie rentowno\u015bci w trudnych sytuacjach finansowych.<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Prognozy raportu Deloitte pokazuj\u0105, \u017ce do 2025 roku za po\u0142ow\u0119 globalnej konsumpcji d\u00f3br luksusowych b\u0119d\u0105 odpowiedzialni millenialsi i przedstawiciele pokolenia Z. To grupa, kt\u00f3ra u\u017cywa…<\/p>\n","protected":false},"author":863,"featured_media":1780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5567139,4533504,5567138,4534807,5567132,5567134],"tags":[5567155,176,5567089,5567068,47,5567123,5567154,5567153,5566997],"sapn-display":[5567129,4532314,5567127],"sapn-type":[4534695],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","category-chmura","category-crm-i-customer-experience","category-klient","category-planowanie-zasobow-przedsiebiorstwa","category-zarzadzanie-finansami","tag-car","tag-erp","tag-pandora","tag-rise-s-4hana","tag-sap","tag-sap-btp","tag-sap-customer-activity-repository","tag-sap-s-4hana-for-retail","tag-sap-story","sapn-display-prasowa-hero","sapn-display-topic-hero","sapn-display-prasowa-spotlight","sapn-type-informacja-prasowa"],"yoast_head":"\nPandora rozpoczyna transformacj\u0119 ERP z SAP - SAP Poland Centrum Wiadomo\u015bci<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/poland\/2023\/10\/sap-story-pandora-rozpoczyna-transformacje-erp-z-sap\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandora rozpoczyna transformacj\u0119 ERP z SAP\" \/>\n<meta property=\"og:description\" content=\"Prognozy raportu Deloitte pokazuj\u0105, \u017ce do 2025 roku za po\u0142ow\u0119 globalnej konsumpcji d\u00f3br luksusowych b\u0119d\u0105 odpowiedzialni millenialsi i przedstawiciele pokolenia Z. 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