{"id":843,"date":"2020-03-11T11:25:33","date_gmt":"2020-03-11T11:25:33","guid":{"rendered":"https:\/\/news.sap.com\/poland\/?p=843"},"modified":"2024-09-12T08:26:47","modified_gmt":"2024-09-12T08:26:47","slug":"sap-story-perfumerie-douglas-podnosza-standard-zakupow-online-dzieki-sap-customer-experience","status":"publish","type":"post","link":"https:\/\/news.sap.com\/poland\/2020\/03\/sap-story-perfumerie-douglas-podnosza-standard-zakupow-online-dzieki-sap-customer-experience\/","title":{"rendered":"Perfumerie Douglas podnosz\u0105 standard zakup\u00f3w online dzi\u0119ki SAP Customer Experience"},"content":{"rendered":"
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Rynki e-commerce nieustannie rosn\u0105. W przysz\u0142ym roku warto\u015b\u0107 globalnej sprzeda\u017cy online mo\u017ce osi\u0105gn\u0105\u0107 poziom pi\u0119ciu miliard\u00f3w dolar\u00f3w. W dobie trwaj\u0105cej w bran\u017cy walki o przychylno\u015b\u0107 e-klienta, szalenie istotne jest podejmowanie konkretnych dzia\u0142a\u0144 buduj\u0105cych pozytywne do\u015bwiadczenia z mark\u0105. Jakie narz\u0119dzia warto wdro\u017cy\u0107, by spe\u0142nia\u0107 oczekiwania tak dynamicznego rynku? Przyk\u0142adem mog\u0105 by\u0107 rozwi\u0105zana SAP wykorzystywane przez perfumerie Douglas s\u0142u\u017c\u0105ce personalizacji oferty online i jej aktualizacji w czasie rzeczywistym.<\/strong><\/p>\n

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Wed\u0142ug badania „E-commerce Report Poland<\/a>” przygotowanego przy udziale SAP, zakup\u00f3w w sieci dokonuje 61 proc. polskich internaut\u00f3w, a liczba klient\u00f3w e-sklep\u00f3w w 2023 r. osi\u0105gnie pu\u0142ap 25,14 mln. W 2019 roku e-commerce wygenerowa\u0142a 11,64 mld EUR sprzeda\u017cy \u2013 o 25 proc. wi\u0119cej ni\u017c rok wcze\u015bniej. \u00a0W\u015br\u00f3d najcz\u0119\u015bciej kupowanych produkt\u00f3w online a\u017c 20% respondent\u00f3w wymienia kosmetyki, jednak wci\u0105\u017c najpopularniejsz\u0105 \u015bcie\u017ck\u0105 zakupow\u0105 klienta jest w tym przypadku wizyta w sklepie stacjonarnym \u2013 w drogerii (74 proc.) lub w hipermarkecie (28 proc.).<\/div>\n<\/div>\n<\/div>\n
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Douglas idzie po wi\u0119cej<\/h3>\n<\/div>\n<\/div>\n
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Drogerie Douglas dost\u0119pne s\u0105 aktualnie na 26 rynkach z ponad 2 400 sklepami stacjonarnymi, oferuj\u0105c swoim klientom wachlarz 55 tys. ekskluzywnych kosmetyk\u00f3w ponad 750 marek. Mimo, \u017ce online nadal nie jest g\u0142\u00f3wnym kana\u0142em zakupu kosmetyk\u00f3w, marka Douglas postanowi\u0142a zainwestowa\u0107 w e-commerce, maj\u0105c \u015bwiadomo\u015b\u0107, \u017ce liczba ich e-klient\u00f3w b\u0119dzie rosn\u0105\u0107. Sie\u0107 perfumerii otworzy\u0142a sw\u00f3j pierwszy sklep internetowy w 2000 roku, a 11 lat p\u00f3\u017aniej do\u0142\u0105czy\u0142a tak\u017ce aplikacj\u0119 mobiln\u0105 u\u0142atwiaj\u0105c\u0105 dokonywanie zakup\u00f3w online.<\/div>\n<\/div>\n<\/div>\n
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Po przej\u0119ciu sklepu internetowego Parfumdreams w 2018 r., firma Douglas zintensyfikowa\u0142a dzia\u0142ania w obszarze e-commerce. W efekcie zanotowa\u0142a 38,2 proc. wzrostu sprzeda\u017cy online (do 585 mln EUR) w minionym roku. Kana\u0142y sprzeda\u017cy internetowej Douglas wygenerowa\u0142y w Europie 16,9 proc. ca\u0142kowitego obrotu marki. Obecnie w\u015br\u00f3d e-sklep\u00f3w klasyfikowanych jako perfumerie i drogerie, Douglas jest jedn\u0105 z najlepiej rozpoznawanych marek na polskim rynku.<\/div>\n<\/div>\n<\/div>\n
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SAP Customer Experience wspiera najlepsze do\u015bwiadczenia klient\u00f3w drogerii Douglas<\/h3>\n<\/div>\n<\/div>\n
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Marka Douglas pretenduj\u0105c do najch\u0119tniej wybieranej drogerii internetowej w Europie, musi nieustannie wychodzi\u0107 naprzeciw rosn\u0105cym oczekiwaniom rynku, dostosowuj\u0105c funkcjonalno\u015bci kana\u0142\u00f3w sprzeda\u017cy online do najnowszych trend\u00f3w. Aby tego dokona\u0107, Douglas wdro\u017cy\u0142 narz\u0119dzia z rodziny SAP Customer Experience: SAP Commerce Cloud i SAP Marketing Cloud, kt\u00f3rych g\u0142\u00f3wnym zadaniem jest usprawnienie \u015bcie\u017cki zakupowej klient\u00f3w Douglas.<\/div>\n<\/div>\n<\/div>\n
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Dowiedz si\u0119 wi\u0119cej o SAP Customer Cloud<\/div>\n<\/div>\n<\/div>\n
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Jednym z naszych najwi\u0119kszych wyzwa\u0144 by\u0142a zmiana rozwi\u0105zania e-commerce na nowe. Chcieli\u015bmy elastycznej platformy, kt\u00f3ra pozwoli nam na szybkie wdra\u017canie nowych element\u00f3w, nowych pomys\u0142\u00f3w. S\u0105dz\u0119, \u017ce nasza wsp\u00f3\u0142praca z SAP u\u0142atwi nam osi\u0105gni\u0119cie tego celu – Ingo Mommertz, dyrektor e-commerce IT \/ CTO Douglas<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n

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Z\u0142o\u017cono\u015b\u0107 i specyfika drogerii internetowej Douglas dost\u0119pnej w kilku wersjach j\u0119zykowych oraz posiadaj\u0105cej w ofercie ponad 50 tys. produkt\u00f3w znacznie komplikuje wprowadzenie bie\u017c\u0105cych aktualizacji. Wprowadzenie nowych funkcjonalno\u015bci do kana\u0142u sprzeda\u017cy online mo\u017ce trwa\u0107 nawet kilka miesi\u0119cy. Dzi\u0119ki wdro\u017ceniu chmurowych rozwi\u0105za\u0144 SAP Customer Experience proces ten zosta\u0142 znacznie uproszczony dzi\u0119ki optymalizacji i automatyzacji wielu powtarzaj\u0105cych si\u0119 mechanizm\u00f3w. Takie narz\u0119dzia umo\u017cliwiaj\u0105 implementacj\u0119 nowych rozwi\u0105za\u0144 na miar\u0119 potrzeb klienta w znacznie kr\u00f3tszym czasie i przy mniejszym nak\u0142adzie pracy – Joanna Kosiorek, SAP Customer Experience Marketing Manager, CEE MU<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n

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Ponadto, dzi\u0119ki rozwi\u0105zaniom dostarczonym przez SAP, firma mo\u017ce lepiej dopasowywa\u0107 ofert\u0119 do potrzeb i preferencji indywidualnych klient\u00f3w sklepu. Zgromadzone i poddane dog\u0142\u0119bnej analizie dane umo\u017cliwiaj\u0105 rekomendowanie produkt\u00f3w idealnie dopasowanych do kupuj\u0105cego.<\/div>\n<\/div>\n<\/div>\n
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Rozwi\u0105zania SAP Customer Experience pozwalaj\u0105 drogeriom Douglas na inteligentne i szybkie przetwarzanie danych, kt\u00f3re u\u0142atwiaj\u0105 proces zakupowy, a co za tym idzie doskonal\u0105 do\u015bwiadczenia klient\u00f3w. Dzi\u0119ki ich elastyczno\u015bci, firma mo\u017ce dynamicznie reagowa\u0107 na zmieniaj\u0105ce si\u0119 trendy w obs\u0142udze kana\u0142\u00f3w online oraz jest w stanie sprawnie wdra\u017ca\u0107 innowacyjne pomys\u0142y i nowe funkcjonalno\u015bci – Joanna Kosiorek, SAP Customer Experience Marketing Manager, CEE MU<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n

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Wdro\u017cenie odpowiednich rozwi\u0105za\u0144 pozwoli\u0142o marce Douglas wyj\u015b\u0107 naprzeciw zmieniaj\u0105cym si\u0119 potrzebom klient\u00f3w dzi\u0119ki sprawnej aktualizacji kana\u0142\u00f3w sprzeda\u017cy w czasie rzeczywistym oraz personalizacji ofert i rekomendacji na podstawie inteligentnie wykorzystanych danych. Tego typu dzia\u0142ania s\u0105 \u017ar\u00f3d\u0142em przewagi konkurencyjnej na dynamicznie zmieniaj\u0105cym si\u0119 rynku e-commerce. S\u0105 doskona\u0142\u0105 platform\u0105 do budowania bazy zadowolonych i lojalnych klient\u00f3w marki.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Rynki e-commerce nieustannie rosn\u0105. W przysz\u0142ym roku warto\u015b\u0107 globalnej sprzeda\u017cy online mo\u017ce osi\u0105gn\u0105\u0107 poziom pi\u0119ciu miliard\u00f3w dolar\u00f3w. W dobie trwaj\u0105cej w bran\u017cy walki o przychylno\u015b\u0107…<\/p>\n","protected":false},"author":863,"featured_media":2118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4533504,5567138,4534807,5567414],"tags":[5567193,5567395,22140,5567163,5567328,5566997],"sapn-display":[5567129,4532314,5567127],"sapn-type":[4534695],"class_list":["post-843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chmura","category-crm-i-customer-experience","category-klient","category-rozwiazania","tag-customer-experience","tag-douglas","tag-e-commerce","tag-sap-commerce-cloud","tag-sap-marketing-cloud","tag-sap-story","sapn-display-prasowa-hero","sapn-display-topic-hero","sapn-display-prasowa-spotlight","sapn-type-informacja-prasowa"],"yoast_head":"\nPerfumerie Douglas podnosz\u0105 standard zakup\u00f3w online dzi\u0119ki SAP Customer Experience - SAP Poland Centrum Wiadomo\u015bci<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/poland\/2020\/03\/sap-story-perfumerie-douglas-podnosza-standard-zakupow-online-dzieki-sap-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfumerie Douglas podnosz\u0105 standard zakup\u00f3w online dzi\u0119ki SAP Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Rynki e-commerce nieustannie rosn\u0105. 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