Precision Retail: What’ve You Done for Your Customer Lately?

February 27, 2013 by Bonnie D. Graham

Customer experience. Have you figured out what each of your customers really, really wants? If yes, have you designed a personalized, easy, conversational experience they won’t perceive as intrusive or creepy? If no to either question, listen up. The experts speak.

Paula Rosenblum, RSR: “The essence of precision retail is what I call ‘The Grand Unified Theory’ – combining the customer intimacy and knowledge of the very, very small (independents), with the economies of scale and scope of the very, very large. Yes, I stole this concept from Physics.”

Vicki Cantrell, NRF: “Perfection is the enemy of the good, and it takes too long. Don’t worry, be crappy.” – Vicki Cantrell, combining pieces of various quotes

Lori Mitchell-Keller, SAP: “Retailers will go out of business and e-commerce will dominate UNLESS retailers use their culture to draw customers into their stores.”

Join us for their insights on Precision Retail: What’ve You Done for Your Customer Lately?

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