Retail Relevancy: Distinction Trumps Differentiation

Radiocasts | October 1, 2014 by Bonnie D. Graham

The buzz: Retail.

Retailers: If you’re not making each customer’s experience more engaging, exciting and fulfilling than your competitors are, there’s no time to lose. Clues on where to start: Find your own retail niche. Leverage that distinction across your entire business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase. And there’s a lot more.

The experts speak.

BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.”

Scott McKain, Expert on Distinction: “’I LOVE shopping there. They treat me EXACTLY like everyplace else!’ said no customer ever. Create distinction!”

Nancy Casey, SAP: “The latest major disruption in the retail world is Alibaba’s IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.”

Join us for Retail Relevancy: Distinction Trumps Differentiation.

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