Powering the digital transformation with SAP Cloud, at EuroCloud Forum, Bucharest

EuroCloud Forum Congress, the 7th edition, was hosted for the first time in Bucharest, Romania, under the slogan “Creating new frontiers in European Cloud”, and SAP was one of the main partners, showing once again its commitment in further developing the solid presence on the Romanian and regional market.

Jens Amail, Senior Vice President Cloud Solutions, SAP Middle and Eastern Europe, took the stage at the event, having in focus how local, but also global companies, of any dimensions, can accelerate their digital transformation with SAP Cloud.

“We aim to be a leader in all Cloud categories and pillars. CEE countries, and particularly Romania, are very important locations for SAP, not only as a market for our solutions, but also as a development center for innovations in the cloud”, Jens Amail stated.

SAP is already powering 95% of TOP 300 companies in Romania, and new perspectives are emerging also especially due to startup partners in the region that are more than ever empowered to develop their own innovative applications, based on HANA platform. It is the best moment for them to take advantage of the opportunity SAP offers by providing not only access to the platform, but also support, coaching and even access to customers.

SAP has put theory into practice once again at EuroCloud, by presenting, among others, a local demo for Tracknamic – the first Fleet Management solution developed on SAP HANA Cloud Platform.

The large interest for the event has shown that Romanian companies are becoming more and more open to digital technologies like IoT, Big Data, social networks and are now looking for ways to integrate live data into their activity, but also to go through the digital transformation of the entire organization, obtaining in the end a live business.

Only by choosing SAP as a partner, companies can now integrate these digital technologies in all lines of business – sales, services, marketing, commerce, talent & core human resources, procurement, external labor and services, travel and entertainment.

SAP’s message at the event was clear – the cloud is the core of the digital transformation, as it offers the agility needed to succeed in the current digital economy, through a fast time to value, flexible deployment option, dynamic extensibility.

This was the vision presented in front of enthusiastic European cloud consumers and providers, cloud oriented research organizations, startups, policy makers, government representatives, and other stakeholders in the cloud arena at EuroCloud Forum 2016.