{"id":1458,"date":"2021-02-05T08:37:10","date_gmt":"2021-02-05T08:37:10","guid":{"rendered":"https:\/\/news.sap.com\/romania\/?p=1458"},"modified":"2021-02-05T08:37:10","modified_gmt":"2021-02-05T08:37:10","slug":"studiu-sap-consumatorii-generatia-x-se-vor-intorce-la-obiceiurile-de-cumparare-pre-pandemie","status":"publish","type":"post","link":"https:\/\/news.sap.com\/romania\/2021\/02\/studiu-sap-consumatorii-generatia-x-se-vor-intorce-la-obiceiurile-de-cumparare-pre-pandemie\/","title":{"rendered":"Studiu SAP: Consumatorii din genera\u021bia X se vor \u00eentorce la obiceiurile de cump\u0103rare pre-pandemie"},"content":{"rendered":"<p><em><strong>Potrivit unui nou studiu lansat de SAP \u00eempreun\u0103 cu The Economist Intelligence Unit, Genera\u021biile X \u0219i Baby Boomers sunt mai predispuse s\u0103 abandoneze unele dintre noile comportamente referitoare la shopping-ul online \u0219i s\u0103 se \u00eentoarc\u0103 vechile obiceiuri de cump\u0103rare, comparativ cu cei mai tineri.<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.sap.com\/cmp\/cx\/economist-shopper\/index.html?url_id=ctabutton-glo-fcec-blog\" target=\"_blank\" rel=\"noopener noreferrer\">Raportul Influential Shopper<\/a>, al c\u0103rui sondaj s-a desf\u0103\u0219urat \u00een septembrie 2020 \u0219i a analizat peste 4.000 de consumatori la nivel global, a examinat, dintr-o perspectiv\u0103 genera\u021bional\u0103, nivelurile de cheltuieli ale consumatorilor, obiceiurile de cump\u0103rare \u0219i canalele preferate \u00eenainte de pandemie, \u00een timpul acesteia, dar \u0219i dup\u0103 ce restric\u021biile s-au relaxat. Raportul arat\u0103 o tendin\u021b\u0103 clar\u0103 de schimbare a comportamentelor \u00een direc\u021bia cump\u0103r\u0103turilor online, at\u00e2t pentru articole esen\u021biale, c\u00e2t \u0219i neesen\u021biale, iar prin intermediul cercet\u0103rii s-au constatat urm\u0103toarele:<\/p>\n<ul>\n<li>De\u0219i totalul cheltuielilor lunare din \u021b\u0103rile chestionate a sc\u0103zut cu 9% din primul trimestru al anului 2020 p\u00e2n\u0103 \u00een al doilea trimestru, cheltuielile online au crescut, \u00een medie, cu 15%<\/li>\n<li>\u00cen timpul pandemiei, cump\u0103r\u0103turile online de produse esen\u021biale, cum ar fi alimentele \u0219i produsele de cur\u0103\u021bare, au devenit mult mai c\u0103utate, cheltuielile medii lunare cresc\u00e2nd cu 78%, respectiv 49% pentru cele dou\u0103 categorii<\/li>\n<li>Odat\u0103 ce restric\u021biile se relaxeaz\u0103, este posibil ca noile comportamente de shopping online s\u0103 continue, sc\u0103z\u00e2nd u\u0219or \u00een r\u00e2ndul celor mai tineri (4 puncte procentuale pentru Millennials \u0219i Gen Z), \u0219i semnificativ \u00een cazul genera\u021biilor mai \u00een v\u00e2rst\u0103 (9% pentru Baby Boomers \u0219i 6% pentru Gen X).<\/li>\n<li>Capacitatea de a face cump\u0103r\u0103turi oriunde \u0219i \u00een orice moment este motivul pentru care responden\u021bii din toate genera\u021biile apreciaz\u0103 cump\u0103r\u0103turile online (un avantaj men\u021bionat de 49% dintre responden\u021bi). Acest criteriu a fost men\u021bionat la cote semnificativ mai mari de c\u0103tre Baby Boomers (59%) \u0219i Gen X (51%), comparativ cu Millennials \u0219i Gen Z (42% fiecare).<\/li>\n<\/ul>\n<p><strong>Raportul &#8222;Consumatorii din genera\u021bia X se vor \u00eentorce la obiceiurile de cump\u0103rare pre-pandemie&#8221; poate fi accesat gratuit <a href=\"https:\/\/www.sap.com\/cmp\/cx\/economist-shopper\/index.html?url_id=ctabutton-glo-fcec-blog\" target=\"_blank\" rel=\"noopener noreferrer\">aici<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Potrivit unui nou studiu lansat de SAP \u00eempreun\u0103 cu The Economist Intelligence Unit, Genera\u021biile X \u0219i Baby Boomers sunt mai predispuse s\u0103 abandoneze unele dintre&#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3796699,4526526,4529898,4530205],"tags":[5591030,5591011,5590742,5591659,5557826],"sapn-display":[4526292],"sapn-type":[4531591],"class_list":["post-1458","post","type-post","status-publish","format-standard","hentry","category-client","category-companie","category-sectoare-industriale","category-solutii","tag-digital-transformation","tag-economie","tag-sap-customer-experience","tag-shopping","tag-transformare-digitala","sapn-display-top-stories","sapn-type-comunicat-de-presa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - 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