{"id":1610,"date":"2023-06-07T08:31:03","date_gmt":"2023-06-07T08:31:03","guid":{"rendered":"https:\/\/news.sap.com\/romania\/?p=1610"},"modified":"2024-08-19T18:57:18","modified_gmt":"2024-08-19T18:57:18","slug":"fc-bayern-alege-sap-emarsys-pentru-a-fi-mai-aproape-de-fani","status":"publish","type":"post","link":"https:\/\/news.sap.com\/romania\/2023\/06\/fc-bayern-alege-sap-emarsys-pentru-a-fi-mai-aproape-de-fani\/","title":{"rendered":"FC Bayern alege SAP Emarsys pentru a fi mai aproape de fani"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

Renumitul club de fotbal FC Bayern este cel mai nou client al SAP Emarsys. Unul dintre cele mai de succes cluburi fotbalistice din lume, FC Bayern \u00een\u021belege c\u00e2t de importan\u021bi sunt fanii pentru crearea unui business dinamic. Pentru echip\u0103, fanii sunt temelia clubului \u2013 ei sus\u021bin echipa \u00een toate momentele \u0219i ajut\u0103 juc\u0103torii s\u0103 ating\u0103 noi performan\u021be. Indiferent c\u0103 fanii sunt prezen\u021bi pe celebra Allianz Arena sau privesc un meci din orice alt col\u021b al lumii, FC Bayern vrea s\u0103 ofere acestora o experien\u021b\u0103 de top, astfel c\u0103 a apelat la solu\u021bia SAP Emarsys.<\/strong><\/p>\n

Legendarul club de fotbal german ofer\u0103 motive de bucurie fanilor \u00een 2023. La finalul lunii mai, echipa cucerea cel de-al 54-lea titlu din campionatul na\u021bional, \u00eenregistr\u00e2nd totodat\u0103 al 11-lea titlu Bundesliga c\u00e2\u0219tigat consecutiv. O nou\u0103 veste bun\u0103 le este oferit\u0103 fanilor care vor s\u0103 fie mai aproape de echipa pe care o sus\u021bin, fiind vorba despre un parteneriat al FC Bayern cu platforma de engagement omni-canal SAP Emarsys, pentru a oferi o \u201dexperien\u021b\u0103 unificat\u0103\u201d care aduce mai aproape \u0219i recompenseaz\u0103 suporterii din \u00eentreaga lume.<\/p>\n

SAP Emarsys este o unealt\u0103 ce sprijin\u0103 FC Bayern \u00een dorin\u021ba clubului de a se apropia de fani \u00eentr-o manier\u0103 personalizat\u0103 \u0219i mult mai uman\u0103. Cu ajutorul acesteia, FC Bayern poate s\u0103 ia leg\u0103tura cu fanii prin email, aplica\u021bie, SMS-uri sau chiar pe stadion, iar fiecare dintre suporteri are parte de o experien\u021b\u0103 unic\u0103. SAP Emarsys ajut\u0103 FC Bayern s\u0103 reuneasc\u0103 toate datele fanilor \u00eentr-un singur loc, astfel \u00eenc\u00e2t comunicare s\u0103 fie mai eficient\u0103. Astfel, clubul de fotbal poate oferi o experien\u021b\u0103 personalizat\u0103 fiec\u0103ruia dintre fani, pentru a-i face s\u0103 se simt\u0103 cu adev\u0103rat parte din familia FC Bayern, oriunde s-ar afla \u00een lume.<\/p>\n

Platforma SAP Emarsys ajut\u0103 clubul de fotbal nu doar s\u0103 aib\u0103 o leg\u0103tur\u0103 mai bun\u0103 cu suporterii existen\u021bi, ci \u0219i s\u0103 ajung\u0103 la noi poten\u021biali fani.<\/p>\n

\u201dSuntem \u00eenc\u00e2nta\u021bi s\u0103 anun\u021b\u0103m noul parteneriat cu SAP Emarsys. Fanii sunt inima clubului FC Bayern, iar prin parteneriatul cu SAP Emarsys, putem s\u0103 le oferim acestora con\u021binut personalizat \u0219i implicit, mai interesant, \u00een toate momentele \u2013 fie c\u0103 sunt \u00een magazinul nostru online, fie c\u0103 navigheaz\u0103 prin aplica\u021bia clubului sau ne viziteaz\u0103 \u00een persoan\u0103\u201d<\/em>, a comentat Michael Fichter, CIO al FC Bayern<\/strong>. Acesta a mai ad\u0103ugat:<\/p>\n

\u201dAvem aproximativ 63 de milioane de fani \u00een \u00eentreaga lume, iar peste 1 miliard de oameni sunt curio\u0219i despre FC Bayern \u2013 iar scopul nostru este s\u0103=i \u00een\u021belegem mai bine pe fiecare dintre ace\u0219tia, astfel \u00eenc\u00e2t s\u0103 le putem oferi experien\u021be personalizate. Cu ajutorul acestui parteneriat, putem folosi datele pentru a ne face mai u\u0219oar\u0103 c\u0103l\u0103toria \u0219i pentru a ajunge la fanii no\u0219tri \u00een timp real, indiferent unde se afl\u0103 ace\u0219tia \u00een lume. Abia a\u0219tept\u0103m s\u0103 le ar\u0103t\u0103m suporterilor ce nout\u0103\u021bi aduce acest parteneriat.\u201d<\/em><\/p>\n

Sara Richter, CMO pentru SAP Emarsys<\/strong>, a afirmat c\u0103 \u201d\u00een\u021belegem c\u0103 fanii fotbalului sunt caracteriza\u021bi de pasiune \u0219i loialitate, astfel c\u0103 ne bucur\u0103 s\u0103 fim partenerii celor de la FC Bayern, pentru a-i ajuta s\u0103 fie al\u0103turi de suporteri \u00een noi moduri inedite. \u0218tim c\u0103 fotbalul este foarte imprevizibil \u0219i circumstan\u021bele se pot schimba rapid, astfel c\u0103 e necesar pentru club s\u0103 poat\u0103 fi \u00een contact cu fanii s\u0103i la momentul potrivit \u2013 fie c\u0103 echipa a c\u00e2\u0219tigat triumf\u0103tor sau au suferit o \u00eenfr\u00e2ngere dureroas\u0103.\u201d<\/em><\/p>\n

\u201dCu ajutorul uneltelor \u0219i perspectivei noastre, FC Bayern poate centraliza \u0219i analiza datele fanilor, astfel c\u0103 pot s\u0103-i \u00een\u021beleag\u0103 pe ace\u0219tia \u00een cel mai important mod, con\u0219tientiz\u00e2nd c\u0103 fiecare dintre ei este o persoan\u0103 real\u0103 \u0219i unic\u0103. Astfel, pot oferi bonusuri personalizate, precum o ofert\u0103 special\u0103 c\u00e2nd juc\u0103torul favorit \u00eenscrie un gol. Ne bucur\u0103 aceste parteneriat, care sigur va ajuta FC Bayern s\u0103-\u0219i aduc\u0103 fanii mai aproape.\u201d<\/em><\/p>\n

Prin agregarea comportamentelor clien\u021bilor cu ajutorul datelor din solu\u021bia SAP S\/4HANA, SAP Emarsys ajut\u0103 echipa de marketing a FC Bayern s\u0103 aduc\u0103 fanii mai aproape. Conectarea datelor \u00eentre sisteme permite oamenilor de marketing s\u0103 aib\u0103 o viziune complet\u0103 a fiec\u0103ruia dintre fani, iar folosind segment\u0103ri avansate, pot fi scalate personaliz\u0103ri \u00een func\u021bie de 250 de atribute diferite ale suporterilor.<\/p>\n

FC Bayern este gata s\u0103 \u00ee\u0219i m\u0103reasc\u0103 aria de interac\u021biune a fanilor cu ajutorul SAP Emarsys \u00eencep\u00e2nd cu 2023 \u0219i dincolo de acest an. Solu\u021bia SAP se conecteaz\u0103 direct la S\/4HANA, astfel c\u0103 echipa de marketing \u0219i fanii se g\u0103sesc \u00eentr-o leg\u0103tur\u0103 direct\u0103 \u00een permanen\u021b\u0103.<\/p>\n

SAP a devenit partenerul oficial pentru solu\u021bii software \u0219i de business \u00eencep\u00e2nd cu 2014. Ca parte din acest parteneriat, SAP sus\u021bine clubul \u00eentr-o gam\u0103 larg\u0103 de activit\u0103\u021bi din diverse domenii, cum ar fi migrarea \u0219i optimizarea proceselor de business.<\/p>\n

Pentru a afla mai multe, vizita\u021bi Emarsys.com \u0219i SAP.com.<\/p>\n

###<\/p>\n

Despre Emarsys, o companie SAP:<\/p>\n

Emarsys, ocompanie SAP, este platforma de engagement omnicanal a clien\u021bilor care ajut\u0103 echipele de marketing s\u0103 preg\u0103teasc\u0103, s\u0103 lanseze \u0219i s\u0103 scaleze campanii personalizate, pe mai multe canale, care ofer\u0103 rezultate companiilor.<\/p>\n

Suntem parteneri cu mai bine de 1.500 de companii, de la multina\u021bionale cu prezen\u021b\u0103 global\u0103 la branduri medii, din diverse industrii.<\/p>\n

Pentru mai multe informa\u021bii despre Emarsys, vizita\u021bi www.emarsys.com<\/a>.<\/p>\n

Despre FC Bayern<\/p>\n

FC Bayern Munchen este una dintre cele mai de succes organiza\u021bii sportive, at\u00e2t pe teren c\u00e2t \u0219i \u00een afara sa. De la \u00eenfiin\u021barea clubului, \u00een anul 1900, FC Bayern a c\u00e2\u0219tigat de 32 de ori campionatul Germaniei, de 20 de ori cupele na\u021bionale \u0219i de 6 ori UEFA Champions League, astfel c\u0103 este cea mai titrat\u0103 echip\u0103 din istorie.<\/p>\n

FC Bayern este cunoscut\u0103 la nivel global \u0219i pentru succesul financiar, cultura suporterilor \u0219i dezvoltarea tinereilor talente. Structura unic\u0103 de ac\u021bionariat a clubului face ca peste 300.000 de membri s\u0103 aib\u0103 o majoritate a ac\u021biunilor, mai mult dec\u00e2t orice alt\u0103 organiza\u021bie sportiv\u0103 din lume.<\/p>\n

\u00cen 2014, FC Bayern a deschis primul s\u0103u birou interna\u021bional, \u00een SUA, pentru a fi \u00een leg\u0103tur\u0103 mai str\u00e2ns\u0103 cu milioanele de fani care tr\u0103iesc pe continentul american. Dup\u0103 acest prim succes, clubul a mai deschis un birou \u00een Shanghai, \u00een 2017, \u0219i un al treilea \u00een Bangkok, \u00een 2022.<\/p>\n

\u00cencep\u00e2nd cu 2005, FC Bayern a jucat fiecare meci de acas\u0103 cu casa \u00eenchis\u0103, \u00een fa\u021ba a 75.000 de spectatori, pe Allianz Arena.<\/p>\n","protected":false},"excerpt":{"rendered":"

Renumitul club de fotbal FC Bayern este cel mai nou client al SAP Emarsys. Unul dintre cele mai de succes cluburi fotbalistice din lume, FC…<\/p>\n","protected":false},"author":29,"featured_media":2069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3796699,4530205],"tags":[5591663,5591701],"sapn-display":[4525653,4525932,4526292],"sapn-type":[4531591],"class_list":["post-1610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client","category-solutii","tag-fc-bayern-munchen","tag-sap-emarsys","sapn-display-homepage-hero","sapn-display-hero","sapn-display-top-stories","sapn-type-comunicat-de-presa"],"yoast_head":"\nFC Bayern alege SAP Emarsys pentru a fi mai aproape de fani - SAP Rom\u00e2nia Nout\u0103\u021bi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/romania\/2023\/06\/fc-bayern-alege-sap-emarsys-pentru-a-fi-mai-aproape-de-fani\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FC Bayern alege SAP Emarsys pentru a fi mai aproape de fani\" \/>\n<meta property=\"og:description\" content=\"Renumitul club de fotbal FC Bayern este cel mai nou client al SAP Emarsys. 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