Sales and Marketing – Perfect Marriage?

Radiocasts | September 10, 2014 by Bonnie D. Graham

The buzz: Marriage.

It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last?

The experts speak.

Jeff Tanner, Professor: “Who asks whether the enemy was defeated by strategy or valor?” (Virgil)

Barry Trailer, CSO Insights: “The traditional relationship: Sales says to Marketing, ‘The leads suck.’ Marketing says to Sales, ‘No, YOU suck.’ Life can be better than this and firms that have figured out how are getting great results.”

Daisy Hernandez, SAP: “The balance has shifted from a world of information asymmetry, caveat emptor – buyer beware – to a world of information parity, caveat venditor – seller beware.” (Daniel H. Pink)

Join us for Sales and Marketing – Perfect Marriage?

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