SAP SalesOnDemand: Facebook for Business

May 21, 2010 by Christiane Stagge and Frank Voelkel

Teleconferencing brings together Frankfurt and Orlando at SAPPHIRE NOW. (Photo: Christiane Stagge)

Teleconferencing brings together Frankfurt and Orlando at SAPPHIRE NOW. (Photo: Christiane Stagge)

Satellite teleconferencing connected Frankfurt, Germany, and Orlando, Florida, for a second day at the SAPPHIRE NOW event, where SAP’s co-CEOs spoke about servers, software, and databases. This three-client structure has served as the foundation of SAP software for 15 years, contributing to the breakthrough of SAP R/3. However, in the age of Twitter, Facebook, and mobile Internet services, this model has run its course.

SAP’s elements of focus are still three: on-premise, on-demand, and on-device. In other words, whether it’s fixed installations of in-house solutions, rentable software, or software on smartphones, SAP wants to have the right products for its customers. Co-CEO Jim Hagemann Snabe then had a real surprise in store for those in attendance: the new software solution SAP SalesOnDemand, which is to unlock new potential as the “Facebook for business.” While no exact information is currently available, we can     show you an exclusive first screenshot of this tool.

SAP SalesOnDemand is to become the “Facebook for business.” (Photo: Frank Völkel)

SAP SalesOnDemand is to become the “Facebook for business.” (Photo: Frank Völkel)

SAP Business ByDesign 2.5: On Sale July 2010

Meanwhile, Jim Hagemann Snabe’s clear focus is on on-demand solutions. SAP wants to become the market leader in software users can work with through Web browsers. On the morning of the second day in Frankfurt, Snabe admitted to select customers that the original release of SAP Business ByDesign could have been smoother. “Programming an on-demand solution that supports every company’s workflows isn’t easy. However, SAP has learned a lot and profited from our customers’ feedback,” he said.

SAP Business ByDesign is currently available for testing in both versions 2.0 and 2.5, the latter of which is scheduled for release in July 2010. Testers can choose from 11 different scenarios (datasets). In Orlando, we obtained an initial impression of the on-demand solution as part of a test drive. Why not try it out yourself? Those interested can access both versions of the solution through this link (leads directly to SAP Business ByDesign).

Read On: Mobile Applications in Focus

SAP Business ByDesign 2.5

SAP Business ByDesign 2.5

Mobile Applications in Focus

The on-demand solution SAP Business ByDesign – set for definite release with Feature Pack 2.5 in late July 2010 – should be of particular interest to small businesses and midsize companies. Flexible, cost-effective solutions are especially suited to such organizations, who can implement them with minimal effort. Long implementation periods, expensive hardware, and complex upgrades are now considered obsolete. Applications companies can pick up right when needed are constantly gaining importance.

In cooperation with other IT companies such as Sybase, EMC, VMware, Cisco, Intel, RIM, and Syclo, SAP will apply more of its future efforts to programming applications. According to co-CEO Bill McDermott, SAP’s purchase of Sybase will enable it to meet even more demand for software customers can use on their iPhones and BlackBerry devices. However, McDermott also stressed that Sybase will remain an independent company.

Bill McDermott talks about SAP Business ByDesign 2.5 in Orlando. (Photo: Frank Völkel)

Bill McDermott talks about SAP Business ByDesign 2.5 in Orlando. (Photo: Frank Völkel)

SAP Business ByDesign Not Meant to Replace SAP Business Suite

Not seeking to supplant SAP Business Suite, Jim Hagemann Snabe simply sees different markets, industries, and target groups for SAP’s software. For example, the company provides fixed installations of on-premise solutions like SAP Business One and SAP Business All-in-One. In SAP Business Suite, it continues to focus on Enhancement Packages and best practices – preconfigured scenarios that arise in everyday business.

Jim Hagemann Snabe discusses SAP’s product strategy with customers. (Photo: Christiane Stagge)

Jim Hagemann Snabe discusses SAP’s product strategy with customers. (Photo: Christiane Stagge)

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