Over 87 percent of the world’s population owns a mobile phone, and 44 percent of the U.S. population owns a smartphone. Given this proliferation of mobile devices, it’s no wonder that the demand for mobile applications for both personal and enterprise use is projected to skyrocket to approximately $52 billion by 2016. And the developers who are at the forefront of this opportunity stand to win big.
With more than 230,000 customers worldwide, SAP offers mobile developers the ability to reach the enterprise like never before by investing in an ecosystem for mobile apps that is laser-focused on meeting the needs of our customers by specific industry, line of business or solution niche.
As a global leader in wireless innovation and a company that truly understands the enterprise customer, BlackBerry has been a longstanding partner of SAP. In fact, 92 of SAP’s top 100 customers use BlackBerry Enterprise Server with over 750,000 BlackBerry users worldwide. In January, SAP was also a strategic launch partner for BlackBerry 10, the re-designed, re-engineered, and re-invented BlackBerry platform that creates a new and unique mobile computing experience.
Together, BlackBerry and SAP will further drive co-innovation for our joint customers by building enterprise-ready mobile apps. In this spirit, BlackBerry and SAP are pleased to announce the first Mobile Apps Challenge for industry leading innovative partners to build BlackBerry 10 apps on the SAP Mobile Platform. Partners that participate will receive special enablement benefits, including access to training and expert coaching from BlackBerry and SAP. These companies will also then have the ability to reach hundreds of thousands of business users via BlackBerry World and the SAP Store.
BlackBerry and SAP will provide finalists and winners of the challenge valuable co-marketing opportunities and media exposure, as well as a $10,000 grand prize.
 Media (R)evolution – “Global Mobile Trends” – March 2012
 Our Mobile Planet: United States, Google Ipsos OTX MediaCT, U.S. – May 2012
 Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb. 2012