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SAP and the Women’s Tennis Association Introduce Real-Time Tennis Analytics for Media

Press Release | October 23, 2017 by SAP News

SINGAPORE SAP SE (NYSE: SAP) and the Women’s Tennis Association (WTA) today announced a new online portal that provides data and insights to media in real time during WTA tournaments.


  • New SAP Tennis Analytics for media provides data and insights to media in real time and across devices during WTA tournaments
  • SAP solutions, including SAP Leonardo Machine Learning capabilities and SAP Predictive Analytics software, enable new portal to provide deeper analysis based on historical and live data

SAP Tennis Analytics for media is the latest technology stemming from an ongoing partnership between SAP and the WTA. The software uses innovative technologies and analytics to enhance the sport for tennis for players, coaches, tournament organizers, media and fans. SAP Tennis Analytics for media will be available exclusively for the WTA credentialed media at the start of the 2018 WTA tour. The announcement was made at the BNP Paribas WTA Finals Singapore presented by SC Global Developments Pte. Ltd., the culmination of the WTA season.

SAP Tennis Analytics for media applies SAP Leonardo Machine Learning capabilities and SAP Predictive Analytics software to provide deeper analysis and insights based on historical and live data. It includes instant side-by-side player, tournament and career comparisons during live matches. The software provides a brand-new “alerts” feature that notifies users of any outliers in benchmarked player data and gives media access to stats with context – data accompanied by meaningful insights.

“The role of data in tennis continues to grow in importance across the entire tennis community, and particularly among tennis journalists who play an integral role in storytelling throughout the season,” said Micky Lawler, president, WTA. “The opportunity now to have access to SAP’s blueprint of real-time insights can take the art of tennis journalism to new heights. Our fabulous partnership with SAP continues to deliver innovations that improve the sport for our fans and all of our stakeholders around the world.”

To ensure that SAP Tennis Analytics for media is a valuable resource optimized for reporters’ unique needs, SAP has been securing feedback from key tennis media and the tennis community for the last few years.

Following the success of the performance-based SAP Tennis Analytics for coaches, SAP Tennis Analytics for media was specifically developed as a resource for media covering WTA tournaments. The software helps enhance stories before, during and after matches and serves as a comprehensive database housing key and informative WTA stats gathered over the course of 20 years.

SAP Tennis Analytics for media delivers a tailored experience that can be customized based on individual needs. The technology is available across devices, including mobile phones and tablets, so the media can access the portal no matter where they are located as well as when they are on the go.

“We’re excited to bring the same deep level of data and analytics seen in SAP Tennis Analytics for coaches and the Tournament Performance Center to our media partners,” said Jenni Lewis, head of tennis technology, SAP. “The real-time nature of insights provided by SAP Tennis Analytics for media has the ability to help media create richer content and change the way our audiences utilize data before, during and after tournament play.”

Jenni Lewis, Head of Tennis Technology, SAP; Micky Lawler, President, WTA; Lindsay Davenport, WTA Legend & Broadcaster

Now in the fifth year of their partnership, SAP and the WTA continue to collaborate on providing innovative technologies for the tennis community that help advance and grow the sport around the world.

To learn more about SAP Tennis Analytics for media and SAP’s partnership with the WTA, please visit www.sap.com/sponsorships.

For more information, visit the SAP News Center. Follow SAP on Twitter at @SAPSports and @sapnews.

About WTA

The WTA is the global leader in women’s professional sport, with more than 2,500 players representing nearly 100 nations and competing for a record $139 million in prize money. The 2017 WTA competitive season includes 55 events and four Grand Slams in 32 countries. In 2016, the WTA was watched by 408 million fans on television and digital channels around the world. The 2017 WTA competitive season concludes with the BNP Paribas WTA Finals Singapore, presented by SC Global Oct. 22-29, and the WTA Elite Trophy in Zhuhai, China, Oct. 31-Nov. 5. Further information on the WTA can be found at www.wtatennis.comfacebook.com/WTA and twitter.com/WTA.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 365,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Note to editors:
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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Bonnie Rothenstein, SAP, +1 (610) 661-8867, bonnie.rothenstein@sap.com, ET
Brett Cummings, FH for SAP, +1 (646) 256-0830, brett.cummings@fleishman.com, ET
SAP News Center press roompress@sap.com
Amy Binder, WTA, +1 (727) 502-1233, abinder@wtatennis.com, ET

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