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SAP at CeBIT 2017

March 16, 2017 by Andreas Schmitz

Digitalization pulse check: At CeBIT 2017, SAP experts present the key technologies and challenges in the main arenas of digitalization.

They will also share the latest information on SAP’s solution portfolio, plus best practices and tools and services that help CEOs and CIOs review, compare, advance, and implement their digitalization strategies.

The digital transformation is now firmly part of strategy at almost all companies. Decision-makers want to know how they compare with other companies in terms of progress on their projects and which innovations should they look at next. That is why one of SAP’s aims at CeBIT 2017 is to help IT and business leaders unite their various digitalization projects in their companies to form one overall picture and to make specific recommendations on a sustainable and successful transformation strategy.

CXO Service: Assessing and Aligning the Digital Agenda

The IDC Maturity Model provides a “pulse check” that companies can use to check progress on their digital transformation. It is the starting point for assessing their current digital agenda, benchmarking it, realigning it if need be, and for factoring in key innovation topics such as the Internet of Things, artificial intelligence, and blockchain. Find out more in Anja Schneider’s talk on “Mastering the Digital Transformation” at the Expert Forum (March 20, 2017, from 12:30 p.m. to 1:00 p.m.).

Manufacturing, Logistics, Customer Relationship Management, and Finance: No Place for Silos

The changes and challenges digitalization brings make one thing clear: There is no place for silo thinking in times of digital transformation. Processes from manufacturing, logistics, financial accounting, and customer relationship management are so closely connected that we should no longer view them as separate entities. In four main clusters of topics, SAP shows how digitalization is redefining these functions and what it this means for your IT.

1. Manufacturing: Customization, Digital Twins, Smart Factories
If the future is customized goods produced to order, companies will have to radically rethink how they manufacture. But how can they set up autonomous manufacturing and a smart factory? How does a machine’s digital twin lead to new business models? How to geodata services and smart devices help make manufacturing more flexible? What role does 3D printing have in mass customization? You can find the answers to these questions in the “Area of Digital Transformation – Manufacturing.”

Digital Transformation in Manufacturing – SAP Partners Present Their Latest Customer Projects
Monday, March 20, 2017 | 3:30 p.m. to 4:00 p.m.

2. Logistics: Internet of Things, Geodata Services, Connected Devices
The digital transformation is changing logistics, procurement, and the (transportation) infrastructure. How do connected products and geodata services ensure an optimal and flexible flow of goods? How does a digital public infrastructure tie in with digitalization in business? And: How difficult is it? Find out at the “Area of Digital Transformation – Logistics” and from the following sessions at the Expert Forum:

Building Innovative IOT Apps and Microservices on the SAP Cloud Platform
Tuesday, March 21, 2017 | 12:30 p.m. to 1:00 p.m.
With Michael Dietz, Principal Solution Architect for Big Data and IoT, and Konstantin Yakubowich from the Digital Enterprise Platform Group at SAP

The Opportunities of Digital Logistics – Customer Projects
With SAP, abat AG, ORBIS AG, Celonis SE
Tuesday, March 21, 2017 | 3:30 p.m. to 4:00 p.m.

What SAP’s Business Network Can Do for Purchasing, and Travel and Resource Managers
With Dr. Martin Kotula, Senior Diretor of Network Value Engineering, and Jens Schneider, Senion Consultant in IT Technology at SAP
Friday, March 24, 2017 | 11:30 a.m. to 12:00 p.m.

3. Finance: Blockchain, Cyber Security, Digital Boardroom
Analyzing trends in revenue, detecting cyber attacks quickly, and transacting more efficiently with blockchain technology: These are the three hot topics in finance right now. Which technologies are best suited? What can machine learning do for finance, and how can businesses best meet compliance requirements? Find out in the “Area of Digital Transformation – Finance” and at the following session in the Expert Forum:

The Potential of Blockchain Technology for Cross-Industry Scenarios
With Raimong Groß, Innovation Manager at SAP
Thursday, March 23, 2017 | 10:30 a.m. to 11:00 a.m.

4. Customer Relationship Management: Omnichannel, Internet of Things, Social Networks
Products provide data that can be relevant long after the item was sold. How is the product working? What does this mean for the product itself? Which recommendations and business value be derived from this live data? There are lots of sources of data these days: IOT data, social networks, images, video, and geodata. How can this data be captured and put to good use? Customers buy products online and at stores. They want to exchange goods they bought online at a store. Omnichannel is not new yet it is still a challenge for companies. For the answers, visit the “Area of Digital Transformation – Customer” and the following Expert Forum sessions:

An Advanced IT Architecture for the New Requirements of the Digital Transformation – Fully Integrated Digital Sales Processes for Efficient Ordering
With Lorenz Müller, CIO of Bauerfeind
Wednesday, March 22, 2017 | 11:30 a.m. to 12:00 p.m.

The Impact of IoT on Tracing Food from Farm to Folk – IoT and Cloud Platforms, Empowering Consumers Across All Industries to Take Control
With Alex Bulat from Capgemini
Wednesday, March 22, 2017 | 1:30 p.m. to 2:00 p.m.

CRM Was Yesterday. Digitalization in Marketing, Sales, and Services – Customer Projects
With SAP and SAP Partner OSC Smart Integration
Wednesday, March 22, 2017 | 3:30 p.m. to 4:00 p.m.

SAP HANA, SAP S/4HANA, SAP Cloud Platform: Basis for Innovation

A look at SAP HANA is the primary technology for data management, SAP Cloud Platform as a platform for enhancements, innovation, and integration, and the SAP S/4HANA business suite. Together, they are the foundation for the digital company and the cornerstones of a successful digital agenda. Get the answers to your questions on SAP HANA, SAP Cloud Platform, and SAP S/4HANA from product experts at our booth and at the following Expert Forum sessions:

Meeting the Needs of the Business with SAP Cloud Platform – SAP Partners Report from the Field
With SAP, Capgemini, and itelligence
Monday, March 20, 2017 | 1:30 p.m. to 2:00 p.m.

Enterprise Machine Learning – Making Business Applications Intelligent
With Urko Sanchez Sanz, Machine Learning Development Expert, and Susanne Nosky, Senior Business Development Manager for Machine Learning at SAP
Monday, March 20, 2017 | 2:30 p.m. to 3:00 p.m.

Innovating Quickly and Securely with SAP S/4HANA Cloud – A Multitude of Options with SAP’s Digital Core
With Uwe Grigoleit, Vice President of Business Development at SAP
Tuesday, March 21, 2017 | 10:30 a.m. to 11:00 a.m.

Building Innovative IOT Apps and Microservices on the SAP Cloud Platform
With Michael Dietz, Principal Solution Architect for Big Data and IoT, and Konstantin Yakubowich from the Digital Enterprise Platform Group at SAP
Tuesday, March 21, 2017 | 12:30 p.m. to 1:00 p.m.

The Future-Proof IT Infrastructure for the Digital Age – Interaction and Synergies of SAP’s Digital Platforms
With Michael Sokollek, Presales Expert for SAP S/4HANA at SAP
Tuesday, March 21, 2017 | 1:30 p.m. to 2:00 p.m.

Two-Track IT – SAP S/4HANA and SAP Cloud Platform as the Foundation for Stability and Agility
With Michael Sokollek, Presales Expert for SAP S/4HANA at SAP
Wednesday, March 22, 2017 | 2:30 p.m. to 3:00 p.m.

Building Native iOS Apps on SAP Cloud Platform
With Martin Elsner, Head of Presales and Member of the Management Board of SAP
March 24, 2017 | 2:30 p.m. to 1:00 p.m.

Click here for the full Expert Form program

SAP’s live showcase in the center of its booth gives an innovative and fascinating look at the company of the future and how the latest technologies from SAP interact.

Live Showcase with adidas and SAP

At the virtual-reality scenario, attendees can immerse themselves in an end-to-end digital value chain. Discover how machine learning, virtual and augmented reality, and digital assistants can change business — from customer and trend analysis in marketing, customized sneakers from a 3D printing farm, engaging new partners and networks for procurement, and new transportation methods, to full transparency in the accounting department.

Read more stories from CeBIT.

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